+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyA global web hosting company · Global
A content hub that brings 1.2 million visits a year
Beginner-friendly tutorials for a global hosting brand, written to rank and written to be read.
- Industry
- Software and hosting
- Timeframe
- 12 months
+310%Organic traffic to the hub
1.2MVisits a year
38Guides written
Before and after
| Before | After | |
|---|---|---|
| Hub visits a year | 290k | 1.2M |
| Page-one keywords | 140 | 1,160 |
| Sign-ups from guides a month | 61 | 540 |
| Articles live | 400 | 262 |
Organic visits a month+310%
Month 1Month 12
Start with a plan from $2.99
540 sign-ups a month
The situation
A global web hosting company that wanted its tutorial hub to win beginner searches in English-speaking markets.
The hub had hundreds of articles written for keywords, not people. Rankings had stalled and the content converted almost nobody to a hosting plan.
What we changed
- Audit of 400 articles: prune, merge or rewrite
- Thirty-eight new long-form guides on starting a website, WordPress and domains
- Every guide written with screenshots, steps and a plan recommendation at the point of need
- Internal linking rebuilt around topic clusters
- Quarterly refresh of the top fifty pages
What happened
Organic traffic to the hub grew 310% in a year to 1.2 million visits, and the guides now drive a measurable share of new plan sign-ups.