+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyA music school in Dublin · Dublin, Ireland
From +213% organic traffic to a waiting list
A structured SEO programme that filled the school's classes and gave it a waiting list for the first time.
- Industry
- Education
- Timeframe
- 9 months
+213%Organic traffic in 9 months
1st pageRankings for primary keywords
Waiting listFor core classes
Before and after
| Before | After | |
|---|---|---|
| Organic visits a month | 640 | 2,000 |
| Trial lesson requests a month | 9 | 47 |
| Landing pages | 1 | 22 |
| Home page load time | 4.6s | 1.2s |
Book a free trial lesson
Waiting list in 9 months
Trial lesson requests5x
Month 1Month 9
The situation
A growing music school in Dublin that needed enrolments from search instead of relying on paid ads and word of mouth.
The school had a website but no SEO strategy. It was invisible for 'music lessons Dublin', 'guitar lessons for kids' and every other search its ideal parents were making every day.
What we changed
- Keyword architecture covering every instrument, age group and location combination
- Technical audit and speed work: the home page went from 4.6s to 1.2s
- A dedicated landing page for each instrument and location, each with its own trial-lesson form
- Content programme answering the questions parents search before they book
- Google Business Profile and course structured data
What happened
Organic traffic grew 213% in nine months. The school ranks on page one for its primary searches and has a waiting list for its core classes for the first time.
“The results speak for themselves. Over 200% growth in organic traffic and now we have a waiting list. Couldn't recommend Khalid's team more highly.”