+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyA Galway-based roofer · Galway, Ireland
Number one roofer in Galway, organically
How a local roofer became the most visible roofing company in Galway, and tripled its phone calls.
- Industry
- Construction and trades
- Timeframe
- 6 months
- What we did
- Local SEOGoogle AdsWeb Development
#1For 'roofer Galway'
3xPhone calls in 4 months
60+Google reviews
Before and after
| Before | After | |
|---|---|---|
| 'roofer galway' position | 14 | 1 |
| Calls a month | 26 | 81 |
| Google reviews | 12 | 63 |
| Service area pages | 0 | 19 |
Rankings, 6 months#1
- roofer galway141
- roof repair galway222
- flat roof galway313
- emergency roofer galway91
60+
Google reviews, up from 12 in six months
The situation
A Galway-based roofer competing against several established players for the same Google Maps and organic results.
The roofing market in Galway was crowded. The roofer needed to displace established competitors from both the map pack and organic search, with a website that had been built in a weekend.
What we changed
- Hyper-local SEO for Galway city and every surrounding area
- Google Business Profile optimisation with a weekly photo programme
- Review strategy that took the profile from 12 to 60+ reviews in six months
- Service area pages for each suburb and county
- Google Ads for emergency roof repair searches only
What happened
The roofer now ranks number one for 'roofer Galway' and related searches. Phone calls tripled within four months.