Page 1For 8 target keywords
First-page authority for a specialist law firm
A specialist family law firm
Read the case studyCopywritingWords that move people to act
Copywriting is the writing of website pages, ads, emails and landing pages that persuade people to act. Khalid Farhan is a Dublin agency whose copy is based on customer research and tested against real traffic, for businesses in Ireland, the UK and beyond that need words which sell rather than words which fill space.
A good fit if you are
- Businesses launching or relaunching a website
- Advertisers whose ads get clicks but not conversions
- Companies with a complex offer that needs explaining simply
Get a free Copywriting audit
We look at your site, your competitors and your current copywriting set-up, then tell you what we would do and what it would cost. No sales call unless you want one.
What Copywriting has done for businesses like yours
Real engagements, described by industry and place rather than name, because our clients would rather their competitors did not know who they work with.
What is included in our Copywriting service
Great copy is the difference between a website that gets visitors and one that gets customers. We write conversion-focused copy for websites, landing pages, ads, emails, and sales materials — based on your audience's real language, fears, and desires.
Quoted per project after a free review. Every engagement starts with a free audit, so you see the plan before you pay for anything.
- Website Copy
- Homepage, service pages, about page, and product descriptions.
- Ad Copy
- Google Ads, Meta Ads, LinkedIn Ads — headlines and body copy that stop the scroll.
- Email Copy
- Subject lines, sequences, broadcast campaigns.
- Landing Pages
- Long-form sales pages and short-form lead gen pages.
- Brand Voice Guide
- Documented voice and tone guidelines your whole team can use.
- Customer Research
- Interviews and surveys to extract the language your customers actually use.
How the first 90 days go
- Days 1–30Research: customer interviews, reviews and competitor messaging
- Days 31–60Draft copy for the agreed pages, ads or emails
- Days 61–90Revisions, then live with tracking so the copy can be judged on results
Our approach to Copywriting, step by step
01
Research
customer interviews, competitor analysis, review mining
02
Strategy
messaging hierarchy and unique value proposition
03
Write
first draft based on research and brief
04
Refine
revisions based on feedback
05
Test
A/B test headline variants on high-traffic pages
Every Copywriting client talks to me, not an account manager.
I am Khalid Farhan. I started this agency 12 years ago and I still set the strategy on every account. My team does the daily work; I review the numbers and I am the person you message when something matters. If you would rather check me out first, my LinkedIn is open, and so is my inbox.
- 400+Clients served
- 10+Countries
- 12Years in business
Questions people ask before hiring us for Copywriting
Answers written and reviewed by Khalid Farhan, founder. Last reviewed November 2026.
Yes. All website copy is optimised for target keywords without compromising readability or conversion.
Two rounds of revisions are included in all copywriting projects. Additional rounds are available.