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Read the case studyAI Search OptimisationRank where the next generation searches
AI search optimisation is the work of appearing in AI-native search tools such as Perplexity, ChatGPT Search and Gemini, where results are written answers with cited sources rather than ten links. Khalid Farhan is a Dublin agency that makes a company's content easy for these engines to read, trust and cite.
A good fit if you are
- SaaS and B2B companies with research-heavy buyers
- Publishers and experts who want to be the quoted source
- Brands losing clicks to AI answers that cite competitors
Get a free AI Search audit
We look at your site, your competitors and your current ai search set-up, then tell you what we would do and what it would cost. No sales call unless you want one.
What AI Search has done for businesses like yours
Real engagements, described by industry and place rather than name, because our clients would rather their competitors did not know who they work with.
What is included in our AI Search service
AI-powered search engines are growing at pace. Optimising for them requires a distinct set of strategies — from structured data and citations to conversational content and entity building. We bring a systematic approach to AI search visibility.
Retainers from €1,500 a month. Every engagement starts with a free audit, so you see the plan before you pay for anything.
- AI Search Audit
- Comprehensive audit of your presence across Perplexity, ChatGPT Search, and Gemini.
- LLM-Ready Content
- Content structured for AI ingestion — clear headings, factual claims, source citations.
- Structured Data
- Schema markup that helps AI systems extract and present your information accurately.
- Cross-Platform Visibility
- Optimisation across the full AI search ecosystem, not just one platform.
- Visibility Tracking
- Monthly reporting on your AI search presence and citation quality.
- Source Authority
- Building the authority signals that make AI systems choose to cite you.
How the first 90 days go
- Days 1–30Baseline of how each AI search engine currently describes you
- Days 31–60Content restructured into direct, citable answers with clear sourcing
- Days 61–90Authority signals built where these engines look, then monthly tracking
Our approach to AI Search, step by step
01
Audit
map your current AI search presence and identify gaps
02
Structure
optimise content and schema for AI extraction
03
Authority
build the citation signals AI models rely on
04
Content
create the type of definitive resources AI engines reference
05
Track
measure citation frequency and accuracy monthly
Every AI Search client talks to me, not an account manager.
I am Khalid Farhan. I started this agency 12 years ago and I still set the strategy on every account. My team does the daily work; I review the numbers and I am the person you message when something matters. If you would rather check me out first, my LinkedIn is open, and so is my inbox.
- 400+Clients served
- 10+Countries
- 12Years in business
Questions people ask before hiring us for AI Search
Answers written and reviewed by Khalid Farhan, founder. Last reviewed November 2026.
AI Search Optimisation focuses specifically on being found and cited within AI-native search tools like Perplexity AI and ChatGPT Search — distinct from general GEO which covers all AI engines.
GEO is the broader discipline; AI Search Optimisation is a focused subset specifically for AI search engines. They share many techniques but AI Search Optimisation goes deeper on the specific platforms.
We track citation frequency, answer accuracy, click-through from AI sources, and brand sentiment in AI-generated responses.