+213%Organic traffic in 9 months
From +213% organic traffic to a waiting list
A music school in Dublin
Read the case studyA boutique B&B in Cork · Cork, Ireland
From invisible to fully booked
A boutique Irish B&B doubled its direct bookings and stopped paying 15% to booking sites for guests who were already looking for it.
- Industry
- Hospitality
- Timeframe
- 9 months
+180%Organic traffic
Page 1For 12 target keywords
2xDirect bookings
Before and after
| Before | After | |
|---|---|---|
| Organic visits a month | 310 | 870 |
| Page-one keywords | 0 | 12 |
| Direct bookings share | 28% | 61% |
| Google reviews | 41 | 128 |
Organic clicks+180%
Month 1Month 9
RankingsPage 1
- b&b cork383
- bed and breakfast cork city442
- accommodation near cork516
- where to stay in cork608
The situation
A beautiful boutique B&B in Cork with exceptional reviews, almost no organic search visibility and a growing bill for OTA commissions.
The B&B had a thin website with no SEO, no Google Business Profile work and near-zero visibility for any relevant search. Fifteen to twenty percent of every booking went to OTAs for guests who typed the B&B's own town into Google.
What we changed
- Technical audit and rebuild of the site around hospitality searches: town, attractions, room types
- Google Business Profile optimisation and a review request routine for departing guests
- Content for 'B&B Cork', 'accommodation Cork' and the attractions guests visit
- Local links from Cork tourism directories and regional press
- A peak-season Google Ads campaign to catch demand the organic work had not reached yet
What happened
Within nine months organic traffic was up 180%, the property ranked on page one for twelve target searches and direct bookings had doubled, cutting OTA dependency.
“Khalid's team transformed our online presence. We're getting direct bookings we never had before and the phone is ringing from people who found us on Google.”