+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyA specialist family law firm · Dublin, Ireland
First-page authority for a specialist law firm
Content and SEO that put a small family law practice on page one against national firms.
- Industry
- Legal
- Timeframe
- 12 months
Page 1For 8 target keywords
+120%Organic enquiries
40+Articles published
Before and after
| Before | After | |
|---|---|---|
| Organic enquiries a month | 15 | 33 |
| Page-one keywords | 1 | 8 |
| Indexed articles | 3 | 43 |
| Organic visits a month | 420 | 3,900 |
Organic visits9x
Month 1Month 12
RankingsPage 1
- family law solicitor dublin273
- divorce solicitor dublin355
- separation agreement ireland482
- custody solicitor414
The situation
A specialist family law solicitor with no content, no SEO strategy and national firms owning every search that mattered.
Family law is one of the most competitive legal search categories in Ireland. The firm had a brochure site and no way to show its expertise to people searching at 11pm with a difficult question.
What we changed
- Content strategy built from the questions people actually search before calling a solicitor
- Technical audit and site clean-up
- Forty long-form articles written with the solicitor, reviewed for accuracy
- Author profiles, credentials and trust signals on every page
- Local SEO for 'family law solicitor' plus location searches
What happened
The firm ranks on page one for eight high-value family law searches and organic enquiries are up 120%.