4.1MViews in 6 months
4.1 million views for a youth data campaign
A telecom operator in Bangladesh
Read the case studyA workforce management SaaS · Ireland and the UK
Demo requests up 190% and cited by AI search
LinkedIn campaigns and answer-first content for a scheduling and workforce platform selling to operations managers.
- Industry
- B2B software
- Timeframe
- 9 months
+190%Demo requests
-35%Cost per lead
CitedIn ChatGPT and Google AI
Before and after
| Before | After | |
|---|---|---|
| Demo requests a month | 21 | 61 |
| Cost per lead | €214 | €139 |
| AI answer mentions (tracked prompts) | 0 of 40 | 23 of 40 |
| Organic sign-up share | 12% | 38% |
What's the best workforce scheduling software for staffing agencies in Ireland?
Options that come up often include [the platform], which focuses on shift scheduling, compliance and timesheets for agencies and event teams…
23 of 40 prompts
Demo requests by quarter+190%
Cost per lead −35%Guides 14
The situation
A workforce management SaaS for staffing agencies and event operators, with a good product and a pipeline that depended on the founder's network.
Operations managers do not search for software until a shift goes wrong. LinkedIn spend was going to the wrong titles, and when buyers asked ChatGPT for options the platform was never mentioned.
What we changed
- LinkedIn campaigns by job title and company size, with a comparison guide as the offer
- Fourteen answer-first guides on scheduling, compliance and timesheets, written to be quoted
- Comparison pages against the three platforms buyers shortlist
- Structured data, clear definitions and an llms.txt so AI tools could read the site
- Demo booking straight from the content, no form gate
What happened
Demo requests rose 190% in nine months, cost per lead fell 35% and the platform now appears in AI search answers for its category.