4.1MViews in 6 months
4.1 million views for a youth data campaign
A telecom operator in Bangladesh
Read the case studyA furniture manufacturer in Bangladesh · Dhaka, Bangladesh
Showroom visits booked online, 240% more of them
Search ads and a rebuilt enquiry flow for a national furniture brand with 70 showrooms.
- Industry
- Manufacturing and retail
- Timeframe
- 6 months
+240%Showroom enquiries
-56%Cost per enquiry
4Form fields, down from 11
Before and after
| Before | After | |
|---|---|---|
| Enquiries a month | 210 | 714 |
| Cost per enquiry | ৳890 | ৳392 |
| Form completion rate | 6% | 24% |
| Follow-up time | 3 days | Same day |
Book a showroom visit
24% form completion
Enquiries by month+240%
Cost per enquiry −56%Form fields 4
The situation
A furniture manufacturer in Bangladesh with a large showroom network and a website that sent every visitor to a generic contact form.
Google Ads sent people to the home page. The enquiry form asked eleven questions. Nobody knew which showroom a lead was near, so follow-up took days.
What we changed
- Campaigns split by product line and city, each landing on the right range page
- Showroom finder with 'book a visit' on every product page
- Enquiry form cut from eleven fields to four, with the nearest showroom chosen for the visitor
- Call tracking by campaign
- Weekly reporting by showroom so the sales team saw its own leads
What happened
Showroom visit bookings and enquiries rose 240% in six months, and the cost per enquiry fell by more than half.