+240%Showroom enquiries
Showroom visits booked online, 240% more of them
A furniture manufacturer in Bangladesh
Read the case studyA telecom operator in Bangladesh · Dhaka, Bangladesh
4.1 million views for a youth data campaign
A video-led campaign for a telecom operator that reached young users where they actually are: YouTube and Facebook.
- Industry
- Telecom
- Timeframe
- 6 months
4.1MViews in 6 months
-58%Cost per view
62%Average view-through rate
Before and after
| Before | After | |
|---|---|---|
| Cost per view | ৳0.92 | ৳0.39 |
| Average view-through | 19% | 62% |
| Shorts published | 0 | 64 |
| Pack activations from video | untracked | 11,400 |
Cumulative views4.1M
Week 1Week 24
Cost per view by month−58%
View-through 62%Activations 11.4k
The situation
One of Bangladesh's largest telecom operators launching a data pack aimed at students and first-job users.
The operator's brand content was polished and ignored. Under-25s skipped it in two seconds. The brief was reach and recall for one pack, with a cost per view the media team would sign off.
What we changed
- A creator-style series: short, scrappy, shot on phones, with real students
- Twelve episodes cut into 60+ shorts for YouTube, Facebook and Instagram
- YouTube and Meta campaigns optimised for ThruPlay and view rate, not clicks
- Weekly creative rotation based on the retention curve of each episode
- A single landing page for the pack, tracked end to end
What happened
4.1 million views in six months at a cost per view 58% below the operator's previous campaign, with pack activations tracked to the videos.