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Read the case studyA memorial card printer in Ireland · Ireland
A new store, page one for forty searches, orders up 120%
A rebuilt e-commerce site and an SEO programme for a family printing business with a sensitive product and a national market.
- Industry
- E-commerce
- Timeframe
- 8 months
+120%Orders
Page 1For 40 target keywords
78%Orders placed on a phone
Before and after
| Before | After | |
|---|---|---|
| Orders a month | 95 | 209 |
| Phone orders needing a call | 100% | 0% |
| Page-one keywords | 6 | 40 |
| Checkout time | 2 days | 4 minutes |
Upload a photo and preview
78% of orders on a phone
RankingsPage 1
- memorial cards ireland231
- memorial cards with photo192
- acknowledgement cards413
- memorial bookmarks281
The situation
A memorial card printer in Ireland whose fifteen-year-old website could not take an order on a phone.
Most customers were grieving, on a phone, and ordering for the first time. The old site needed a desktop, a download and a phone call. Competitors had moved online years earlier.
What we changed
- A new store built for phones: choose a design, upload a photo, preview, pay
- Every design indexed with its own page and structured data
- Content written with care for the searches people make in the days after a loss
- Local pages for every county served
- Clear, quotable answers on timing, delivery and wording so AI tools cite the business
What happened
The new store ranks on page one for forty target searches and orders are up 120%, most of them placed on a phone.