A serviced office provider in Dublin · Dublin, Ireland

Three times more office tours booked

Local search and paid search for a serviced office provider competing with global coworking brands.

Industry
Commercial property
Timeframe
8 months
3xOffice tours booked
-44%Cost per tour
Top 3Maps, every building

Before and after

BeforeAfter
Tours booked a month1443
Cost per tour€138€77
Buildings in map top 31 of 55 of 5
Google reviews38171
Google Maps, 5 buildings: top 3★ 4.8 · 171 reviews · Open now
RankingsTop 3
  • serviced office dublin 2192
  • private office dublin263
  • office space dublin 4311
  • coworking dublin city centre174

The situation

A serviced office provider in Dublin with several buildings and a website that global coworking brands outranked on every search.

'Office space Dublin' was owned by international brands with enormous budgets. The provider's buildings were better located and cheaper, and nobody searching could find that out.

What we changed

  1. A page per building, each with its own Google Business Profile, photos and reviews
  2. Local SEO for every 'office space' plus area search in the city
  3. Google Ads on long-tail searches the big brands ignored: 'private office for 6 Dublin 2'
  4. Tour booking landing pages with live availability
  5. Monthly review requests to existing tenants

What happened

Tour bookings tripled in eight months and the cost per booked tour fell 44%.

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