+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyA removals company in Ireland · Dublin and Leinster
Quote requests up 175% at 41% lower cost
Search, paid search and a better quote form for a removals company that lived on referrals.
- Industry
- Services
- Timeframe
- 7 months
+175%Quote requests
-41%Cost per quote
19%Form completion, from 4%
Before and after
| Before | After | |
|---|---|---|
| Quote requests a month | 48 | 132 |
| Cost per quote (ads) | €39 | €23 |
| Form completion | 4% | 19% |
| Page-one keywords | 9 | 67 |
Get a quote in 60 seconds
19% form completion
Quote requests+175%
Month 1Month 7
The situation
A removals company in Ireland with excellent reviews, a van fleet and a website that produced two or three quote requests a week.
The quote form asked for a full inventory before giving a price. Most people left. Google Ads was running on 'removals' alone, in competition with every man with a van in the country.
What we changed
- Pages for every move type: house, apartment, office, piano, international
- A two-step quote form: rooms and date first, inventory later
- Google Ads on specific moves and areas, not the generic term
- Reviews pulled onto every page, with a live count
- Call tracking and a same-hour callback promise
What happened
Quote requests rose 175% in seven months and the cost per quote from ads fell 41%.