-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case studyA premium beauty e-commerce brand · Dhaka, Bangladesh
3x ROAS on Meta, without increasing spend
A restructure and creative refresh that turned a losing Meta account into the brand's main sales channel.
- Industry
- E-commerce
- Timeframe
- 4 months
- What we did
- Meta AdsEmail MarketingAnalytics & Tracking
4.2xMeta Ads ROAS
+18%Revenue from email flows
-35%Cost per purchase
Before and after
| Before | After | |
|---|---|---|
| ROAS | 1.4x | 4.2x |
| Cost per purchase | ৳1,240 | ৳806 |
| Purchases tracked | 70% | 99% |
| Email share of revenue | 2% | 18% |
1.4x4.2x
Meta ROAS in 4 months, same budget
Abandoned-cart flow+18% revenue
- 1 hourYou left something behind41% open
- 24 hoursStill thinking it over?33% open
- 3 daysLast chance, 10% off9.4% bought
The situation
A premium beauty e-commerce brand whose Meta Ads were running but returning under 1.5x.
No campaign structure, outdated creative, no retargeting and a Pixel that missed a third of purchases. Spend was being judged on numbers that were wrong.
What we changed
- Pixel and Conversions API audit: 30% of purchases were not being recorded
- Campaign restructure across prospecting, consideration and conversion
- Creative refresh: UGC-style product videos briefed, shot and tested weekly
- Catalogue and dynamic retargeting
- Abandoned-cart email flow tied to the Meta retargeting audiences
What happened
ROAS went from 1.4x to 4.2x over four months on the same budget. The abandoned-cart flow added 18% revenue on top.