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Read the case studyA medical centre in Dublin · Dublin, Ireland
Online booking became 58% of appointments
A rebuilt website and local search work for a GP practice whose phones never stopped ringing.
- Industry
- Healthcare
- Timeframe
- 6 months
- What we did
- Web DevelopmentLocal SEOAnalytics & Tracking
58%Appointments booked online
-34%Calls to reception
0.8sLoad time, from 2.1s
Before and after
| Before | After | |
|---|---|---|
| Online booking share | 12% | 58% |
| Calls a week | 1,400 | 920 |
| Load time on a phone | 2.1s | 0.8s |
| New patient registrations a month | 35 | 88 |
Online booking share58%
Month 1Month 6
Book an appointment
58% booked online
The situation
A medical centre in Dublin with several GPs, a reception team under pressure and a website that listed opening hours and little else.
Patients phoned for everything because the site offered nothing else. Load time was over two seconds on a phone, the booking link was buried, and new patients could not tell if the practice was taking registrations.
What we changed
- A new accessible site built around three tasks: book, register, find information
- Online booking on every page, with clear rules for who can book what
- Service pages for vaccinations, screening and chronic care, written in plain language
- Google Business Profile with services, hours and booking link
- Tracking of bookings, registrations and calls so the practice could see the shift
What happened
Within six months 58% of appointments were booked online, calls to reception fell by a third and the site loads in under a second.