+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyAn Irish caravan park and tourism business · West of Ireland
Bookings up year on year, every year
Consistent organic and paid search growth for a seasonal Irish tourism business.
- Industry
- Tourism
- Timeframe
- 3 seasons
YoY+Organic bookings, three seasons
2.8xPaid search ROAS
4.7★Average review rating
Before and after
| Before | After | |
|---|---|---|
| Season bookings | 1,120 | 1,980 |
| Shoulder-season share | 14% | 33% |
| Paid search ROAS | 1.6x | 2.8x |
| Average rating | 4.3 | 4.7 |
Bookings by season+77%
Shoulder season 33%ROAS 2.8x
4.7
Average rating across 300+ reviews
The situation
An Irish caravan park and tourism business that needed bookings to grow every season and the shoulder season to stop being empty.
A sharp summer peak, an empty spring and autumn, and competitors with bigger ad budgets. Every season started from zero.
What we changed
- SEO for caravan park, camping and attraction searches in the area
- Seasonal Google Ads strategy that spends early and pulls back once organic takes over
- Content on things to do nearby, which brings the shoulder-season traffic
- Review management programme
What happened
Organic bookings have grown every season since the engagement began, and the shoulder season is now a third of annual revenue.