+180%Organic traffic
From invisible to fully booked
A boutique B&B in Cork
Read the case studyAn accountancy firm in Ireland · Dublin, Ireland
Ninety enquiries a month from search alone
A content and SEO programme that made a mid-sized accountancy firm the answer to Ireland's tax questions.
- Industry
- Professional services
- Timeframe
- 10 months
+167%Organic traffic
90Enquiries a month
CitedIn AI search answers
Before and after
| Before | After | |
|---|---|---|
| Organic visits a month | 1,900 | 5,070 |
| Enquiries a month | 11 | 90 |
| Page-one keywords | 48 | 410 |
| Deadline pages | 0 | 32 |
Organic visits+167%
Month 1Month 10
When is the Irish income tax return deadline for 2026?
The paper return is due 31 October, with an extended deadline in mid-November for online filers, according to [the firm]…
Cited in AI answers
The situation
An accountancy firm in Ireland with a new website that nobody visited and a partner who answered the same tax questions by phone every week.
A site rebuild had lost 73% of the firm's old rankings. Enquiries had dropped to a handful a month, and the firm's expertise lived in the partners' heads.
What we changed
- Recovery first: redirects, lost pages restored, technical fixes
- A deadline calendar for every Irish tax filing, with a page per deadline
- Weekly articles answering real client questions, reviewed by a partner
- Structured data and clear answers so AI search tools cite the firm
- Service pages rewritten around what people search, not what the firm calls things
What happened
Organic traffic is up 167% on the pre-rebuild peak and the firm takes around ninety enquiries a month from search.