+240%Showroom enquiries
Showroom visits booked online, 240% more of them
A furniture manufacturer in Bangladesh
Read the case studyConversion Rate Optimisation in LimerickConvert more of the traffic you already have
Conversion rate optimisation (CRO) is the process of increasing the share of website visitors who enquire or buy, using analytics, user research, heatmaps and A/B testing. Khalid Farhan is a Dublin agency that runs CRO programmes for e-commerce and lead-generation sites, which multiplies the return on every other marketing channel. We work with businesses in Limerick and across Ireland; most of the work is remote, and we meet Dublin clients in person.
A good fit if you are
- Sites with good traffic and disappointing enquiries or sales
- E-commerce stores with high cart abandonment
- Advertisers who want more from the same budget
Get a free CRO audit
We look at your site, your competitors and your current cro set-up, then tell you what we would do and what it would cost. No sales call unless you want one.
What CRO has done for businesses like yours
Real engagements, described by industry and place rather than name, because our clients would rather their competitors did not know who they work with.
What is included in our CRO service
CRO is the systematic process of increasing the percentage of your website visitors who take the action you want. We use a research-led approach — heatmaps, session recordings, user testing, and A/B experiments — to remove friction and increase conversions.
Retainers from €1,500 a month. Every engagement starts with a free audit, so you see the plan before you pay for anything.
- CRO Audit
- Quantitative and qualitative research to identify the biggest conversion blockers.
- Test Design
- Hypothesis-driven A/B and multivariate test designs.
- Test Implementation
- Google Optimize, VWO, or Convert implementation.
- User Research
- Surveys, user testing, and session replay analysis.
- Funnel Analysis
- Full funnel mapping from entry point to conversion — finding where users drop off.
- Test Roadmap
- Prioritised experiment backlog based on impact vs effort scoring.
How the first 90 days go
- Days 1–30Analytics and heatmap review to find where visitors drop off
- Days 31–60Prioritised test plan and the first tests live
- Days 61–90Winning changes shipped and a monthly report on conversion rate
Our approach to CRO, step by step
01
Research
quantitative (analytics) and qualitative (heatmaps, sessions, surveys) analysis
02
Hypothesize
turn research insights into testable hypotheses
03
Prioritise
score hypotheses by potential impact vs implementation effort
04
Test
run experiments to statistical significance
05
Learn
document learnings and inform next iteration
Every CRO client talks to me, not an account manager.
I am Khalid Farhan. I started this agency 12 years ago and I still set the strategy on every account. My team does the daily work; I review the numbers and I am the person you message when something matters. If you would rather check me out first, my LinkedIn is open, and so is my inbox.
- 400+Clients served
- 10+Countries
- 12Years in business
Questions people ask before hiring us for CRO
Answers written and reviewed by Khalid Farhan, founder. Last reviewed November 2026.
Retainers from €1,500 a month. The exact figure depends on the size of the opportunity and the amount of work, so we do a free audit first and quote from that. There is no charge for the audit.
Yes. We work with businesses in Limerick and across Ireland. Most of the work is done remotely with regular calls and a monthly report; Dublin-based clients can meet us in person.
Reliable A/B testing requires at least 1,000 conversions per month to reach statistical significance in a reasonable timeframe. Below this, we focus on qualitative research and UX best practices.
Each test runs until statistical significance is reached — typically 2–8 weeks depending on traffic volume.
Results vary widely, but our clients typically see 15–40% uplift on tested pages. The compound effect across multiple tests is significant.