-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case studyAn independent wine shop in Dublin · Dublin, Ireland
5.1x ROAS and an email list that buys
Shopping ads, search and a weekly email for an independent wine shop competing with supermarkets online.
- Industry
- Retail
- Timeframe
- 8 months
5.1xGoogle Ads ROAS
22%Online revenue from email
+140%Online revenue
Before and after
| Before | After | |
|---|---|---|
| Online revenue a month | €8,200 | €19,700 |
| Google Ads ROAS | 2.2x | 5.1x |
| Email list | 900 | 4,300 |
| Checkout steps | 5 | 2 |
Online revenue+140%
Month 1Month 8
Weekly email22% of revenue
- FridayThree bottles for the weekend47% open
- MonthlyNew arrivals, first look39% open
- NovemberChristmas cases, order by the 15th12% bought
The situation
An independent wine shop in Dublin with a great range, a small online store and no way to be found beyond its own street.
Supermarkets and national chains owned the generic searches. The shop's edge was its range and its advice, neither of which showed up in a Shopping ad.
What we changed
- Shopping campaigns structured by region and price, with the feed cleaned product by product
- Search campaigns on specific producers and styles the supermarkets do not stock
- A weekly email from the owner: three bottles, one story each
- Checkout simplified from five steps to two, with delivery costs shown up front
- Gift and Christmas campaigns planned from September
What happened
Google Ads returns 5.1x and the weekly email now drives 22% of online revenue.