-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case study4.1xMeta Ads ROAS
Top 3Google Maps rankings
6 monthsTo waiting list
Before and after
| Before | After | |
|---|---|---|
| Occupancy | 22% | 100% + waiting list |
| Google Maps position | Not listed | Top 3 |
| Cost per new customer | n/a | €19 |
| Google reviews | 0 | 74 |
Google Maps: top 3★ 4.9 · 74 reviews · Open now
Occupancy by monthFull
ROAS 4.1xCost per customer €19
The situation
A premium dog daycare that had just opened, had no online presence and needed to fill capacity fast on a small budget.
The daycare had just opened and relied entirely on word of mouth. Dog owners within ten kilometres had never heard of it.
What we changed
- Google Business Profile set up and optimised, with photo and review routines
- Local citations across Irish pet directories
- Meta Ads to dog owners within a 10 km radius, interest and lookalike audiences
- Short video creative shot at the facility: the dogs sold it
- Review generation after every first visit
What happened
Within six months the daycare had a waiting list. Meta Ads returned 4.1x and the business sat in the top three on Google Maps for every relevant local search.