-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case studyA kebab restaurant group · Ireland
Online orders up 86%, 6.3x return on ads
Food-led social campaigns and an ordering page for a restaurant group that was paying aggregators for its own regulars.
- Industry
- Food and hospitality
- Timeframe
- 5 months
- What we did
- Meta AdsContent MarketingLanding Page Design
+86%Direct online orders
6.3xMeta ROAS
-22%Aggregator commission paid
Before and after
| Before | After | |
|---|---|---|
| Direct orders a month | 1,350 | 2,510 |
| Meta ROAS | 1.9x | 6.3x |
| Aggregator share of orders | 71% | 49% |
| Cost per new customer | €6.40 | €2.10 |
1.9x6.3x
Meta ROAS in 5 months
Order direct, 15% off your first order
2,510 direct orders a month
The situation
A kebab restaurant group with several locations, a loyal following and an online ordering channel owned by delivery apps.
Thirty percent of every delivery order went to the apps. The group's own ordering site was hard to find, and its social pages posted offers nobody saw.
What we changed
- Weekly food photography and short video, shot in the kitchens
- Meta campaigns by location, radius-targeted, with the offer in the first frame
- A direct ordering landing page with a first-order discount
- Retargeting to anyone who had ordered through the apps and visited the site
- Festival and match-day campaigns planned a month ahead
What happened
Direct online orders grew 86% in five months at a 6.3x return on ad spend, taking a chunk of volume back from the aggregators.