-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case studyA remittance app for migrant workers · UK, Ireland and the Gulf
48,000 installs at half the cost
App install campaigns for a money-transfer brand, built around the moments people actually send money home.
- Industry
- Fintech
- Timeframe
- 5 months
- What we did
- Meta AdsYouTube AdsAnalytics & Tracking
48kInstalls in 5 months
-52%Cost per install
41%Made a first transfer
Before and after
| Before | After | |
|---|---|---|
| Cost per install | £4.10 | £1.97 |
| First-transfer rate | 23% | 41% |
| Cost per first transfer | £17.80 | £4.80 |
| Creative languages | 1 | 4 |
Cost per install by month−52%
Installs 48kFirst transfer 41%
£17.80£4.80
Cost per first transfer
The situation
A remittance app growing in the UK, Ireland and the Gulf that needed installs from Bangladeshi and South Asian communities at a sustainable cost.
The previous campaigns targeted whole countries with English creative. Cost per install was high and most installs never made a first transfer.
What we changed
- Audiences rebuilt around language, community pages and payday timing
- Creative in Bangla, Hindi and Urdu, with real exchange rates in the ad
- YouTube campaigns around cricket and Eid, when transfers spike
- Install tracking tied to first transfer, so the campaigns optimised for real customers
- Weekly creative testing: 90 ads, 11 winners
What happened
48,000 installs in five months at 52% lower cost, with first-transfer rate up from 23% to 41%.