First-page authority for a specialist law firm

The challenge

The firm had no SEO strategy and minimal content. Family law is a competitive search category dominated by large national firms.

The approach

• Comprehensive content strategy targeting family law questions and searches
• Technical SEO audit and website optimisation
• Long-form authoritative content on family law topics
• E-A-T optimisation — author profiles, credentials, and trust signals
• Local SEO for 'family law solicitor [location]' searches

The results

The firm now ranks on page 1 for multiple high-value family law searches and organic leads have increased significantly.