From invisible to fully booked
+180%
Organic traffic
Page 1
For 12 target keywords
-15%
OTA commission dependency
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Case Study / Music & Education
From +213% organic traffic to a waiting list
A structured SEO programme that filled Tempo's classes and built a recognisable brand.
0
Organic traffic in 9 months
0
Rankings for primary keywords
0
For core classes
The challenge
Tempo had a website but no SEO strategy. They were invisible for searches like 'music lessons Dublin' and 'guitar lessons for kids' — queries their ideal customers were making every day.
The approach
- Keyword architecture mapping all instrument, age group, and location combinations
- Technical SEO audit and website speed optimisation
- Dedicated landing pages for each instrument and location
- Content programme targeting parents searching for music lessons
- Google Business Profile optimisation and structured data for courses
The results
Organic traffic grew by 213% in 9 months. Tempo now ranks on page 1 for their primary target keywords and has a waiting list for the first time.
“The results speak for themselves. Over 200% growth in organic traffic and now we have a waiting list. Couldn't recommend Khalid's team more highly.”
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