Bookings up year-on-year, every year

The challenge

Tourism businesses face seasonal peaks and troughs. Aquaholic needed to maximise bookings during peak season and extend the shoulder season through digital marketing.

The approach

• SEO targeting tourist attraction and caravan park searches
• Google Ads seasonal campaign strategy for peak periods
• Content strategy around tourist activities in the area
• Review management programme

The results

Organic bookings have grown year-on-year since engagement began. Google Ads campaigns deliver consistent ROAS during peak season.