From +213% organic traffic to a waiting list
+213%
Organic traffic in 9 months
1st page
Rankings for primary keywords
Waiting list
For core classes
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Case Study / Hospitality
From invisible to fully booked
How we helped a boutique Irish B&B double its organic bookings in under a year.
0
Organic traffic
0
For 12 target keywords
0
OTA commission dependency
The challenge
Araglen House had minimal online presence — a thin website with no SEO, no Google Business Profile optimisation, and near-zero organic visibility for any relevant searches. They were paying 15–20% commissions to OTAs for bookings they should have been capturing directly.
The approach
- Full technical SEO audit and website rebuild with hospitality-specific keyword architecture
- Google Business Profile optimisation and review generation programme
- Content strategy targeting 'B&B Cork', 'accommodation Cork', and surrounding tourist attractions
- Local link building from Cork tourism directories and regional press
- Google Ads campaign for peak season demand capture
The results
Within 9 months, organic traffic increased by over 180% and direct bookings grew significantly, reducing OTA reliance. The property now ranks on page 1 for multiple high-value accommodation searches in Cork.
“Khalid's team transformed our online presence. We're getting direct bookings we never had before and the phone is ringing from people who found us on Google.”
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