4.2xMeta Ads ROAS
3x ROAS on Meta, without increasing spend
A premium beauty e-commerce brand
Read the case studyEmail Marketing in WaterfordEmail marketing that actually gets opened
Email marketing is the use of newsletters, campaigns and automated sequences to turn subscribers into customers and customers into repeat buyers. Khalid Farhan is a Dublin agency that builds and runs email programmes on Klaviyo, Mailchimp, ActiveCampaign and similar tools, and the founder runs his own newsletter read by hundreds of thousands of people. We work with businesses in Waterford and across Ireland; most of the work is remote, and we meet Dublin clients in person.
A good fit if you are
- E-commerce stores with a list that is not making money
- Businesses with repeat purchases or renewals
- Companies collecting leads that go cold without follow-up
- Creators and publishers who want a paying audience
Get a free Email Marketing audit
We look at your site, your competitors and your current email marketing set-up, then tell you what we would do and what it would cost. No sales call unless you want one.
What Email Marketing has done for businesses like yours
Real engagements, described by industry and place rather than name, because our clients would rather their competitors did not know who they work with.
What is included in our Email Marketing service
Email is consistently the highest-ROI marketing channel — for businesses that do it properly. We build email programmes from the ground up: audience segmentation, automation sequences, broadcast campaigns, deliverability optimisation, and measurement.
Retainers from €1,500 a month. Every engagement starts with a free audit, so you see the plan before you pay for anything.
- Email Strategy
- Channel audit, segmentation plan, automation map, and broadcast calendar.
- Automation Sequences
- Welcome series, abandoned cart, post-purchase, and re-engagement flows.
- Copywriting
- Subject lines, preheaders, and body copy written to drive opens, clicks, and conversions.
- Template Design
- On-brand email templates that render correctly across all major clients.
- Performance Reporting
- Open rate, click rate, conversion rate, and revenue attribution monthly.
- List Health
- Deliverability monitoring, bounce management, and list hygiene protocols.
How the first 90 days go
- Days 1–30Platform set up, list cleaned, deliverability fixed
- Days 31–60Welcome, abandoned-cart and post-purchase flows live
- Days 61–90Regular campaign calendar running with revenue per email tracked
Our approach to Email Marketing, step by step
01
Audit
review existing list health, automation quality, and deliverability
02
Strategy
segment plan, automation map, and content calendar
03
Build
set up or rebuild automations and templates
04
Launch
controlled rollout with A/B testing on subject lines and send times
05
Optimise
monthly refinement based on performance data
Every Email Marketing client talks to me, not an account manager.
I am Khalid Farhan. I started this agency 12 years ago and I still set the strategy on every account. My team does the daily work; I review the numbers and I am the person you message when something matters. If you would rather check me out first, my LinkedIn is open, and so is my inbox.
- 400+Clients served
- 10+Countries
- 12Years in business
Questions people ask before hiring us for Email Marketing
Answers written and reviewed by Khalid Farhan, founder. Last reviewed November 2026.
Retainers from €1,500 a month. The exact figure depends on the size of the opportunity and the amount of work, so we do a free audit first and quote from that. There is no charge for the audit.
Yes. We work with businesses in Waterford and across Ireland. Most of the work is done remotely with regular calls and a monthly report; Dublin-based clients can meet us in person.
We work with Klaviyo (e-commerce), Mailchimp, ActiveCampaign, HubSpot, Beehiiv (newsletters), and Resend. We'll recommend the right tool for your use case.
List growth is part of our strategy — through lead magnets, opt-in forms, paid acquisition, and referral programmes. Growing the list is as important as what you send.
Industry averages vary widely (15–30%). Our clients typically see above-industry open rates due to strong segmentation, subject line testing, and clean list management.