-40%Cost per lead
High-quality leads at a fraction of the previous cost
An educational fintech company in Germany
Read the case studyAnalytics & Tracking in WaterfordKnow exactly what's driving your growth
Analytics and tracking set-up is the configuration of Google Analytics 4, Google Tag Manager, ad platform conversions and server-side tracking so a business knows exactly which marketing produces leads and sales. Khalid Farhan is a Dublin agency that audits, rebuilds and documents tracking for companies whose numbers do not add up. We work with businesses in Waterford and across Ireland; most of the work is remote, and we meet Dublin clients in person.
A good fit if you are
- Businesses whose ad platforms and analytics disagree
- Companies about to scale spend and needing reliable data
- E-commerce stores missing purchase or revenue data
- Teams that need one dashboard instead of five logins
Get a free Analytics audit
We look at your site, your competitors and your current analytics set-up, then tell you what we would do and what it would cost. No sales call unless you want one.
What Analytics has done for businesses like yours
Real engagements, described by industry and place rather than name, because our clients would rather their competitors did not know who they work with.
What is included in our Analytics service
Most businesses are making million-euro marketing decisions based on broken tracking. We audit, rebuild, and maintain your measurement infrastructure so you always know which channels, campaigns, and pages are driving real business outcomes.
Retainers from €1,500 a month, or a one-off set-up. Every engagement starts with a free audit, so you see the plan before you pay for anything.
- Analytics Audit
- Full review of GA4 configuration, GTM setup, and conversion tracking accuracy.
- GA4 Setup
- GA4 property configuration, event tracking, and conversion goals.
- Google Tag Manager
- GTM audit, clean-up, and new tracking implementation.
- Server-Side Tracking
- Conversions API, server-side GTM for accurate attribution in a cookieless world.
- Custom Dashboards
- Looker Studio dashboards pulling from GA4, Google Ads, Meta, and Search Console.
- Attribution Modelling
- Moving beyond last-click to understand true marketing contribution.
How the first 90 days go
- Days 1–30Tracking audit with a list of what is broken or missing
- Days 31–60GA4, Tag Manager and ad conversions rebuilt and tested
- Days 61–90Server-side tracking where needed, plus a dashboard your team actually reads
Our approach to Analytics, step by step
01
Audit
identify tracking gaps, inaccuracies, and missed conversion events
02
Fix
correct broken tracking and remove redundant tags
03
Enhance
add missing event tracking and conversion signals
04
Dashboard
build custom reporting to your KPIs
05
Train
ensure your team can read and act on the data
Every Analytics client talks to me, not an account manager.
I am Khalid Farhan. I started this agency 12 years ago and I still set the strategy on every account. My team does the daily work; I review the numbers and I am the person you message when something matters. If you would rather check me out first, my LinkedIn is open, and so is my inbox.
- 400+Clients served
- 10+Countries
- 12Years in business
Questions people ask before hiring us for Analytics
Answers written and reviewed by Khalid Farhan, founder. Last reviewed November 2026.
Retainers from €1,500 a month, or a one-off set-up. The exact figure depends on the size of the opportunity and the amount of work, so we do a free audit first and quote from that. There is no charge for the audit.
Yes. We work with businesses in Waterford and across Ireland. Most of the work is done remotely with regular calls and a monthly report; Dublin-based clients can meet us in person.
GA4 only. Universal Analytics was sunset in 2023. If you're still on UA, migrating to GA4 is the first thing we'll do.
Server-side tracking sends conversion data directly from your server to advertising platforms (Meta CAPI, Google Ads enhanced conversions), bypassing ad blockers and iOS restrictions. It significantly improves attribution accuracy.
Yes. We connect GA4 and GTM with HubSpot, Salesforce, Pipedrive, and other CRMs for full-funnel attribution.