What Is Generative Engine Optimisation (GEO) And Why It Matters in 2026
GEO is the most important marketing concept most businesses haven't heard of. Here's what it is, why it matters, and how to start doing it.
·8 min read
Insights / GEO & AI Search
GEO & AI Search
4 articles on geo & ai search.
How to Actually Use ChatGPT for Marketing (Not Just as a Writing Tool)
Most marketers use AI tools for writing. But there are far more powerful use cases — here's how I use ChatGPT across my agency and my content work.
·8 min read
How to Get Your Brand Cited in Perplexity AI
Perplexity is one of the fastest-growing AI search engines. Here's the practical guide to getting your brand cited as a source.
·9 min read
How to Appear in Google AI Overviews (And Why It Matters)
Google AI Overviews are changing how search results look. Here's how to optimise your content to appear in them.
·9 min read