What Is Generative Engine Optimisation (GEO) And Why It Matters in 2026
GEO is the most important marketing concept most businesses haven't heard of. Here's what it is, why it matters, and how to start doing it.
·8 min read
Insights / Author
Khalid Farhan.
Founder of a digital marketing agency in Ireland. Writing about SEO, paid media, GEO, entrepreneurship, and the 2026 Challenge.
All articles (25)
How to Choose an SEO Agency in Ireland (Without Getting Burned)
The Irish market is flooded with SEO agencies making big promises. Here's exactly what to look for, what to avoid, and the questions to ask before you sign.
·10 min read
7 Google Ads Mistakes Irish Businesses Make (And How to Fix Them)
After auditing dozens of Irish Google Ads accounts, these are the seven mistakes I see over and over. If you're running ads, check these first.
·7 min read
How to Fix Meta Ads Tracking After iOS Changes (2026 Guide)
iOS privacy changes broke Meta Ads attribution for millions of advertisers. Here's the complete guide to Conversions API and server-side tracking.
·9 min read
SEO for Small Businesses in Ireland: A Practical Guide for 2026
You don't need a massive budget to win at SEO as a small Irish business. Here's a practical, step-by-step approach that works.
·12 min read
How I Built a Personal Brand as a Bangladeshi Entrepreneur in Ireland
The honest story of how I went from new to Ireland to building an agency and content brand — and what I'd do differently.
·11 min read
The Complete Google Business Profile Optimisation Guide for 2026
GBP is the single highest-ROI thing most local businesses can do. Here's how to optimise it properly — not the basics everyone else teaches.
·14 min read
How to Actually Use ChatGPT for Marketing (Not Just as a Writing Tool)
Most marketers use AI tools for writing. But there are far more powerful use cases — here's how I use ChatGPT across my agency and my content work.
·8 min read
How to Get Your Brand Cited in Perplexity AI
Perplexity is one of the fastest-growing AI search engines. Here's the practical guide to getting your brand cited as a source.
·9 min read
Agency vs Freelancer: What's Right for Your Marketing in Ireland?
The honest breakdown of when to hire a marketing agency, when to go with a freelancer, and when to try to do it in-house.
·7 min read
Email Marketing in 2026: What Still Works and What to Stop Doing
Email has been 'dead' for 20 years and still delivers the highest ROI of any channel. Here's what's working in 2026 and what's a waste of time.
·8 min read
Core Web Vitals in 2026: LCP, INP, CLS Explained and How to Fix Them
Google's page experience signals are more important than ever. Here's the complete practical guide to understanding and improving your Core Web Vitals.
·11 min read
Smart Campaigns vs Manual Campaigns: What Google Doesn't Tell You
Google pushes you towards automated bidding and broad match for a reason. Here's when to listen and when to take back control.
·9 min read
How to Measure Content Marketing ROI (The Right Way)
Most businesses track page views and stop there. Here's how to properly attribute business outcomes to your content marketing investment.
·8 min read
How Long Does SEO Take? Setting Real Expectations for 2026
The honest, data-backed answer to the question every client asks before they sign.
·7 min read
The LinkedIn Content Strategy That Gets My Posts Seen by Thousands
What I've learned about LinkedIn's algorithm and how to create content that actually gets organic reach.
·8 min read
How to Set a Digital Marketing Budget for Your Irish Business in 2026
The practical guide to allocating your marketing budget across channels — with real benchmarks from Irish businesses.
·9 min read
Shopify SEO: The Complete Technical and Content Guide for 2026
Shopify has specific SEO challenges and opportunities. Here's the comprehensive guide for Irish and UK e-commerce stores.
·14 min read
Schema Markup: The Complete Guide for SEO and GEO in 2026
Schema markup is critical for both Google's rich results and AI answer engines. Here's everything you need to know.
·12 min read
Google Analytics 4: A Practical Guide for Marketers in 2026
GA4 is still confusing people two years after the switch. Here's the practical guide to making sense of your data.
·10 min read
Conversion Rate Optimisation: Where to Start and What Actually Works
CRO sounds complex but the biggest wins usually come from simple changes. Here's where to start.
·9 min read
Instagram Marketing for Irish Businesses in 2026
What's working on Instagram right now — organic growth, ads, and stories — with a focus on the Irish market.
·8 min read
B2B Digital Marketing in Ireland: A Complete 2026 Guide
B2B marketing in Ireland has its own dynamics. Here's the complete guide from LinkedIn to intent-based search.
·11 min read
The Technical SEO Checklist for 2026
A comprehensive technical SEO checklist covering everything from crawlability to Core Web Vitals. Save this one.
·10 min read
How to Appear in Google AI Overviews (And Why It Matters)
Google AI Overviews are changing how search results look. Here's how to optimise your content to appear in them.
·9 min read