From empty spaces to a waiting list
4.1x
Meta Ads ROAS
Top 3
Google Maps rankings
6 months
To waiting list
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Case Study / E-Commerce
3x ROAS on Meta — without increasing spend
Restructuring and creative refresh that transformed Rivore's Meta performance.
0
Meta Ads ROAS
0
Revenue from email flows
0
Cost per purchase
The challenge
The ad account had no proper campaign structure, outdated creative, and no retargeting strategy. The Pixel wasn't tracking all conversion events accurately.
The approach
- Full pixel and tracking audit — identified 30% of conversions not being recorded
- Campaign restructure across awareness, consideration, and conversion
- Creative refresh — briefed and launched new UGC-style product ads
- Catalogue and dynamic retargeting setup
- Email flows for cart abandonment integrated with Meta retargeting
The results
ROAS improved from 1.4x to 4.2x over 4 months. Cart abandonment recovery via email added an additional 18% revenue.
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