I need to be clear up front that this is all based on my personal experience and understanding of the world around me. I definitely don’t have peer-reviewed study papers to back me up here. But hold on, I think you will like what I have to say. There are different content types to get to your customer these days ‘digitally’. There is written content (like this blog post itself), there are videos and then there are podcasts. However, if you go a few step deeper, we can bucket these content types into two big segments which would be: Value-based content / Valuable content / Informative Content Entertaining content It all comes down to the primary focus of what that specific content is trying to address. Info-based content’s main focus would be to give you value (yes, it can entertain you as well) and the entertaining content’s main focus is…
