Case Studies

Lead Generation: How I Make $902 USD/Month Selling Leads

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Lead generation has never been one of my most favorite methods of internet marketing.

Until late 2018.

That’s when I finally decided to build my first lead generation website. You see, I have this private coaching in Bengali language for my native audience and I wanted to show them a step by step guide on how to make money selling leads online.

That was the primary goal of the site.

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Then I started enjoying the process.

Now, one of my websites make $900-$1200/month constantly selling leads. I am building more lead generation sites and my plan is to grow this part of the business to $5000/month by the end of 2019.

Sounds reasonable, right?

How I am doing things? Well, that’s what today’s case study is all about.

Let’s get this going!

What is Lead Generation Business Model?

Before I get into the details of how I did it (and do it even now), let me quickly give you an overview of the business model.

As the name suggest, your job, as a lead generator is to generate business for a company/client. A lead can be an email or a phone call (sometimes, physical visits too but we won’t go into that today). For most of you, you will either be generating phone calls or simply, email queries for a business.

So we simply start by selecting an industry, then creating a website which we will use to generate leads and then follow that up by marketing that website so that we receive links. My favorite marketing methods are SEO and Google Ads when it comes to lead generation.

Once you start getting leads, you will have to find a company who will buy the leads from you. Once that part is sorted, you are basically done.

Now simply keep getting and forwarding leads to the company and invoicing them every Monday. It is a win-win for both parties. Clients will be happy with you as they don’t need to heavily invest in marketing as much and you will be happy too as it becomes ‘passive’ once you have the process in place.

Let’s dig deep.

Selecting Your Target Industry For the Lead Generation Website

When you are trying to create a lead generation business, the first thing to identify is your ‘target industry’.

This is important because wrong target will put the whole effort in a big risk which you don’t want.

When it comes to targeting an industry, we would want to target one that has high value for a lead.

For example, dentistry is a great industry to target because every lead is worth a lot of money (the cost of service is high). On the other hand, a carpet cleaning business might not be worth it because of the service being a low cost one from the beginning.

There are 5 things that you need to keep in mind to find the perfect industry.

Enough Ads on Google

If an industry is spending on Google ads, the chance is very high that they value leads and they are eager to spend money to get quality leads. A simple Google search will tell you that the keyword ‘swimming pool Dublin’ only has one Ad running at this moment where plumber Dublin is rocking 3.

This tells you that the plumbing industry is a better one to go for than the swimming pool market in Dublin.

When you are doing your research, you will find that some keywords don’t have any Ads on Google, despite having search volume. That’s when you realize those keywords have no future for your lead generation business.

High Value Per Customer

The next thing to think about is the value of a customer for a business. We briefly discussed this above but let me explain further.

The value of a carpet cleaning lead and a life insurance lead isn’t the same. Where a life insurance lead in any market will pay thousands, over multiple years, a carpet cleaner gig will only earn $50-$200 on average.

Therefore, the mindset of both these businesses are very different.

Where a life insurance company will love new leads and will be happy to pay $50-$100 for a lead, a carpet cleaner might not.

That’s what you need to keep in mind while researching. If you find out a niche that is very cheap, you will not be able to sell leads with a good margin.

Reachable For Me

This is the third thing I look at whenever I am researching for a potential lead generation website.

Is the company reachable for me? Can I reach them to offer the leads?

This has actually happened with one of my students. He created a website targeting finance industry and no bank responded to his cold emails.

He ended up not being able to sell any leads because the banks didn’t care.

Always make sure that you are targeting an industry that is not too big for you to reach the decision maker. If you are targeting banking, finance, or similar industries, chances are higher that you will never find the owner of a business to offer your lead generation service.

Decent Search Volume

The keyword that I selected for this particular website I am talking about had 590 searches/month in the Dublin market.

I wouldn’t probably recommend going with anything that has below 300. Remember, every traffic that comes to your website will not convert into a lead.

Here’s a quick math to analyze the potential of a traffic:

The keyword I selected had 590 search volume a month. The top 3 position on Google gets 80% of clicks, which simply means that the top 3 positions ranking for this particular keyword will receive around 480 clicks/month.

I don’t own all 3 sites. I only own one of them so let’s assume I will only receive 25% of those 480 clicks. That’s around 120 clicks.

Conversion rates are very high on lead generation websites, however, I will still be careful and assume that I only convert 30% of those clicks into a lead.

That’s 36 leads for me every month.

If I sell each for $20, that’s an additional $720 in my portfolio.

For the website that I am referring to in this article, I actually rank for multiple keywords and I also charge the company in euro, which is why the number is slightly better for me ($900 on average per month).

Competition on Page 1

The last thing that you need to look at is the competition on page 1. There’s no point selecting an industry and jumping into it to create a lead generation website if you can’t rank the site on page 1.

If you are not good at SEO, you shouldn’t start building lead gen websites as you will end up losing money and time.

My recommendation would be looking at the average backlinks, the domain authority, the page authority, the amount of content, the brand value and the age of all 10 URLs that are currently ranked on page 1 for your target industry.

Do you think you can beat them in next 6 months?

If yes, go for it.

If not, try to find an easier industry to target.

Building Your Actual Website

If you have done the steps right, you now have an industry that you want to build the lead generation site for.

It is time to build the actual site.

In my case, I bought the domain around mid 2018 from Namecheap and the hosting from Siteground in June, 2018. I recommend both these companies as they are the cheapest in the current market with great customer service. Both of them have live chat support which I admire the most.

Anyway, I used a regular WordPress theme to design the site. It had a home page, it had a contact us page and It had a booking page, that’s about it.

The domain was an EMD (exact match domain).

I followed my regular checklist of building a website for this one too. Nothing fancy. You have to make sure that you get a good logo from places like Fiverr and spend a few hours writing base content for the page.

If you are not sure what to write or if you are not good at writing content, I would recommend trying this content creation service. An order of 1000 words will be more than enough for you in this case.

Once I had around 2000 words on the site, I manually indexed it on Search Console and kept it like that for the next few months.

The site indexed and came within top 100 positions of Google very quickly (I don’t remember the exact timeline).

I sent some quality backlinks and citations to the site and It ranked on page 1 by November, 2018.

From that day till today, I was always on page 1 for two very important keywords with that lead generation website.

Finding a Client to Sell Leads

Arguably, this is the hardest part of the whole lead generation business. Of course, if you are going the other way around then life would be a lot easier.

Some of my friends find a company first, go into an agreement with them and then start the whole process of building and ranking sites. My approach is the other way so mine involves the pain.

I wrote my first batch of cold emails in December, 2018.

I didn’t see much success. Out of 45 emails I sent, one said it is illegal for me to send them cold emails (thanks to GDPR), a few responded but wasn’t that interested and a few said they will let me know which they never did (of course).

I could lose hope but hey….

Losing hope didn’t make me come this far, did it?

So I found 50 founders of companies that I was targeting and I added all of them on LinkedIn with a private note saying, I can help them with marketing.

That’s where I got my first interest.

Someone agreed for me to send them free leads for 2 weeks.

So I did that.

At this point, I was receiving around 8-10 leads/week on my lead gen website.

Unfortunately, the deal didn’t go well. She kind of got the free leads and was never interested in paying for them.

So I moved on.

Long story short, I finally found a company who were happy to pay 20 euro/lead and I have been sending them leads for over two months now.

I bill them every other Monday and they mostly pay within the same week.

That’s an extra $1000 USD in my portfolio.

Not bad, right?

Lead generation is a fascinating business model. I am pretty sure that I will build more lead generation websites, specially targeting the USA market.

What I found is that, though it is slightly easier to rank websites that are not targeting USA, it is a lot more difficult when it comes to selling those leads.

On the other hand, whenever I had a project targeting US market, I had the best selling options.

That’s just the nature of a matured market.

I will keep you posted on what I do with the coming lead gen sites.

If you have liked this article, if you have any questions or confusions, write a comment and I will reply.

I am Khalid, a blogger and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.


  1. Ayaan Rabby Reply

    Is it easy to reach a person who are specialized in some specific skill like laywer, personal trainer??


    • KhalidFarhan Reply

      Hi Ayaan,

      It is always easier to contact a person than a company so the answer would be 100% yes.

  2. Resourceful article, disclosed a lot of things. I’m investing a huge time and efforts nowadays building lead gen sites, I see hope here.

  3. “I wrote my first batch of cold emails in December, 2019.”

    Is it 2018?

  4. Interesting. But it all comes down to obsession with SEO.

    I’m still trying to rank my first site. But It’s hard because I despise writing articles.

    I have been wondering what you think about SEO opportunities in Bangladeshi businesses.

    • KhalidFarhan Reply

      Hi Dipta,
      I don’t personally think Bangladesh market is ready for SEO yet. But hey, do your own test.
      SEO is fun.

    • As a newbie Can i start a lead generation business just targeting 3 keywords (Money keyword). I Just completed my keyword research and i found many keywords..but i think i can rank a website just for 3 keywords whose search volume are 70,90,140. If i ranked no 1 for those keyword, i think i can get 10/15 leads in every month. And i can get the exact match domain(available) also.Can you please suggest me, what can i do now? Skip this niche or go for it?

      Please help me ๐Ÿ™‚

    • Suraj Rana Reply

      Maybe your market is too competitive or your targeting wrong keywords in SEO

  5. How many words does a lead gen site need to rank? Is it same process to rank a site as an affiliate site, which needs more article than the competitors?

    • KhalidFarhan Reply

      Good question Nazmul. Honestly, I don’t know. The more, the better, that’s all I can say. Another idea can be looking at the top 10 sites that are ranking to find their word count.

  6. How to find the cost/value/price of a lead for a partcilar niche or industry ?

    • KhalidFarhan Reply

      Hi Faisal,
      There’s no fixed ways to be honest. You have to use your marketing brain to figure out what might be the value that someone is willing to spend on every lead in his/her industry.

    • Tahsin Kamal Reply

      How much you spend for this lead gen sites and how many words you published for this lead gen site?

    • Abdullah Al Noman Reply

      Can you breakdown to skill for LEAD GEN so that I can able to get into it.

      • KhalidFarhan Reply

        The ability to build a site and rank a site. That’s it.

  7. Khalid, you are always looking cool. I really like your writing style.

    best of luck

  8. If I rank but not sell leads. What can I do? You know more way to earn money?

    • KhalidFarhan Reply

      Hi Jahirul,
      Maybe partner up with someone who is good at selling leads to companies. All the best

  9. Ariful Islam Reply

    How many article need to run a lead generator website? Can I see a website as a sample?

    • KhalidFarhan Reply

      It varies. Looking at the competitions will be a good idea. I don’t reveal my sites publicly just to avoid competition.

  10. Getting the site in the top 3 of the first page is tough, not impossible and time-consuming and Google has been changing many regulations in every year that why SEO seems to be Hardship for marketers.

    What would be the exact time to do rank for 36 valid leads as you mentioned?

    • KhalidFarhan Reply

      It takes roughly 5-6 months for me to rank a website Asif. Thanks

    • KhalidFarhan Reply

      The usual seo Robi. No rocket science ๐Ÿ™‚

  11. As a baby learner, which should be the first option for me to walk on: SEO or affiliate marketing? ?

    • KhalidFarhan Reply

      One of them is a marketing strategy and another is a monetization strategy. They are very different things.

  12. Abdus Samad Reply

    what’s the different between lead generation and affiliate marketing?

    • KhalidFarhan Reply

      Hi Abdus,

      They are different business models to monetize a website.

      • How can I start lead generation as a newbies. Will you publish any course for this project or any video in YouTube??? If you do that it will be very helpful for us because we follow, big fan of and love you.

        • KhalidFarhan Reply

          I won’t. If you are from Bangladesh, I already have a course that has everything.

  13. Maneruzzaman Dalim Reply

    Great sharing!
    My question is how the traffic converted into lead that are sent to clients?

    • KhalidFarhan Reply

      When a traffic fills up a form / calls you, it is considered a lead. Not sure if that answers your question.

  14. For a new learner which is better to start…..affiliate marketing or lead generation. It is compulsory to make a website for both….may i get a sample of like this website for know how it look like..

  15. Param Singh Reply

    Do your buyers demand to see the landing page? I approached one lead buyer and he wants to see my landing page first. Is it normal and okay to show the landing page?

    • KhalidFarhan Reply

      Some do, what’s the problem in showing them the websites?

  16. Barkat Ullah Reply

    vai, i found 3 keywords on a niche for a lead generation website. I also found a exact match domain . My question is , Can i start of making website based on 3 keywords. 3 keyword’s search volume are 140, 70 & 30. Exact domain is available for that keyword which search volume is 140. I want to target just 3 keywords.. Can i start of making this website? For those keywords, which websites are ranked are not so established and quality is too much . Within 5-6 months i can rank my website on number 1 for these 3 keywords.
    Please give a proper guideline and suggestion..

  17. Hi! I have a question. How much can you sell leads or what is the average price of a lead or per lead?

    • KhalidFarhan Reply

      It varies from industry to industry (generally from $20 to $200/lead)

    • KhalidFarhan Reply

      Hi Brad,

      Good to have, not required. This specific one doesn’t make money from GMB.

  18. Khalid, Do you offer real estate motivated sellers leads at this time? Thank you.

  19. I have lead gen sites that I need to market to niche owners, Any other methods working besides LinkedIn?

  20. Recently I start my journey with you. What is the recommendation about lead generation and affiliate marketing? I read out the latest article about commission drop on Amazon affiliate. I am really confused which one will great for newbie target. I’m waiting for your valuable response.

  21. Mahir Sadman Reply

    Hello Bhai !! How much budget do I need to start a lead generation website? Thanks

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