I Bought a Penalized Hunting Blog for $4001 (Here's How I Will Grow It) - Khalid Farhan
Case Studies

I Bought a Penalized Hunting Blog for $4001 (Here’s How I Will Grow It)

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Life is funny…

Last week, I wrote a big Flippa review, where I explained why buying a site from Flippa might not be the best idea, specially if you are new in the world of internet marketing.

I still 100% believe that. If you are new, stay away from Flippa as the chance is very high that you will get scammed.

Having said that, I just bought a site from Flippa for $4001.

Hi, I'm​ Khalid...

I travel the world and try to live a digital nomad life. Want premium goodies from me? For free?

The reason that the price is $4001 and not $4000 is because the set buy it now price was $4000 and on Flippa, you will have to pay more than the set buy price to get a website.

The seller, who sold the site is from Vietnam, and the site is about Hunting.

Confirmation email from Flippa

Disclaimer: I hate hunting, I don’t support animal hunting and my plan is slowly transform the site into a gear review one.

This case study is basically about what I will do with the site, what’s my plan to grow it and how I will try a few monetization strategies to break even and eventually make profit from the site.

Note: When I bought the site, the seller didn’t disclose that this is a penalized site, also, his claims about Instagram and a few other points were wrong. I am trying to see if I can at least get a partial refund. My Flippa review still stands strong.

The Backstory

Here’s what I received from the seller:

  • The domain
  • The hosting files
  • A gmail account
  • An Instagram account with 32,000 followers
  • A Facebook page with 700 followers

That’s about it. As you can see, the Instagram is valuable. Around 89% of the Instagram audience are from USA and it is very active. I have plans to monetize the Instagram page, more on this later.

The site was primarily making money with Adsense & a few affiliate programs. All these affiliate programs are related to guns, and I don’t have any plans to continue those as I said in my disclaimer.

The only reason why I paid $4001 for the site is because of the healthy Instagram account with a decent follower number & the traffic of the site (still I think it was a mistake after a detailed due-diligence).

Google Analytics

As you can see from Google Analytics, the site actually receives a decent amount of traffic every month (though it dropped from June 2nd, 2019, thanks to the core algorithm update). Though the site doesn’t have many ‘money content’ pages (a money content is where you place an affiliate link or try to sell something to your audience), it is filled with informative articles. These pages are generating a good number of visitors every month.

I have a feeling that I will be able to recover the hit that it received on June, 2019. I also think, this is why the seller is selling the site in the first place and that’s why I got a good deal (according to me).

As you can see, very clearly, that bounce rate and average session Duration are two big problems that I need to address.

My Action Plan

Alright, so we just spent $4001 USD. We need to somehow get it back, right? I am not in a rush to get the investment back, but I would still want to make the site profitable within next 6 months. At the same time, I have plans to publish tons of content, which will delay the profitability.

I will keep you updated.

What would be my action plan to make it happen?

I don’t know yet.

For now, I am going to change all the links, make sure that the site has been moved perfectly and maybe go ahead and sign up with an Ad platform to see if we can monetize the site with Adsense or a similar platform, just to get things going.

If you want me to publish more updates about this site, let me know in the comments, and I will.

I am Khalid, a blogger and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.


  1. Faisal Rahman Reply


    It will be very helpful for us to know the updates from time to time. How you monetize and how you use those huge Instagram followers, will be some interesting things to know. Please let us informed πŸ˜‰

    • Shafiq Sumon Reply

      Hey, it will be very helpful to me to updated with “how to rebuild this site” from this position. I m eagerly interested.

    • Masud Khan Reply

      Yeah bro, I am really very excited to get the update and wish to be being informed by you.
      Thanks a lot…

      Masud Khan

  2. This will be an interesting case study. A site of mine that was affected in the June core update is just restored to its first page ranking after doing some internal re-structuring.

    Keep us updated!

  3. Would you kindly tell us, how you recovered this site? Recovering process

    • KhalidFarhan Reply

      I haven’t recovered it yet Mizan. Still penalized.

    • Eklim Reza Reply

      Dear Brother,
      I am sure that you are going to win this game. Please give us step by step (especially about your actions) information so that we can obtain learning from from yoir deal.
      Good Luck!!
      Eklim Bhai

  4. Md. Razzab Ali Reply

    Sure, it would be very helpful for us to know the updates.

  5. Gazi Atiqur Rahman Reply

    M waiting for your updates,
    Highly interested to know how you monetize this site.

    • JUWEL SAHA Reply

      interested to know the updates.
      I want step by step case study

  6. Interested to know and learn how this site will become a profitable site.

      • Khalid vai, thanks for your experimental project.At first, Flippa isn’t a good place for buying website,it is proved.Next we are waiting for the case study for our practicle knowledge.
        Many thanks.

  7. Nadim Mahmud Reply

    Sure! This one will give us more practical knowledge. Thanks

  8. Oh!! This is really thinking and understanding facts especially for beginner internet marketer. Definitely if let us update your action to help to learn more things.

  9. Really ur all activities r interesting. This is the main reason to like U. Keep update. We r waiting……..

  10. eagerly waiting for your case study result. It’s very good concern that you are examining with a penalized site, Many marketer has bad experience with their penalized sites. I hope they will be helpful by your study, and novice like me. I hope you will write continuously on this case study.

  11. Hi Khalid. How did you know it was penalized? From Google Analytics only or did you check Google Search Console looking for a drop in indexed pages for example? On the other side, did you compare the traffic trend year over year? I want to understand, to discard that drop in June is not a seasonal behavior.

    Good luck with the project.

    • KhalidFarhan Reply

      Hi Julian,

      It is the curve that tells everything (there’s big fall from June 2nd, nothing on search console though). Basically, it lost most rankings on that day. Not seasonal.

      • Rafiqul Haider Reply

        Thanks for sharing it to us. We are waiting to see how do you move forward with your action plan.

  12. Md. Raihan Kaisar Reply

    Khalid Farhan Bhaia, I’m waiting for your update


  13. Tanvir Alam Reply

    Highly interested in this topic. Waiting for your next article. πŸ™‚

  14. I am waiting to see farther what will you do with this account. I think its help me too to understand the back hand process for this kind of penalised web for future.
    And best of luck for those huge Instagram followers you get from the seller.

  15. Asif Mahmud Reply

    A challenging task. I am eager to see how you turn this game on your favour. I want to stay updated.

  16. Fahim Faysal Reply

    Hi vaia, whats the update? Am very interesting about it.

  17. Fahim Faysal Reply

    Brother I want to know about the current state of the site

  18. It will be informative if you keep us updated. And very exited to know the process needed to get the site back. Thanks

  19. Md Masudul Hasan Reply

    asalamualikum Brother,

    At first, I like to thank you for the share your most recent and interesting challenge which you take. I wish you all the very best to keep update what happens next.

  20. Hi
    It’s a good informative news for us. I’m so much curious to about that blog or website.

    Did your website doing well?

  21. Golam Mohammad Reply

    This is an absolutely highly technical task you performed. Thanks for sharing your great experience. Surely, keep me updated always.

  22. Hello sir,hope you are well. It’s really challenging matter.and i think it suits you best.because you are enough Knowledgeable person and can overcome it by Allah grace.to me your first step should be recover site from penalty.am i wrong?what is the reason that the site got penalized? Back linking or spammy contents? Anyways, all secret will be revealed soon through case study.awaiting eagerly.I hope you will be successful.best of luck.

  23. Shahidullah KM Reply

    Dear Khalid vai,

    Good Morning!
    I am a bit confused seeing that you have bought a penalized site, and looking forward to see how you make profit of it. This is a challenge so I am eager to see what happen next.

    Best regards

    Km Shahid

  24. Md. Saiful Islam Reply

    Dear Farhan
    I am new in this field of digital marketing, Blog post, etc but I strongly believe it’s our assets, It will make us fulfill to understanding Flippa sell and buy. How to increase blog value. Thank you for think always us.

  25. Md. Mamun Mia Reply

    It will be a challenging project. Hey Khalid, we are waiting to see your next white shirt series on YouTube. Thank you

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