Case Studies

Male Product Blog (Authority Website Update 1)

Google+ Pinterest LinkedIn Tumblr

So I started to build a new authority website back in late 2018. I haven’t built a new website for quite sometime as I am happy with how things are moving. My SEO service is doing well and so are the parts of my business.

I also had a decent exit from a moderate sized website ( back in early 2018.

As I don’t spend much, other than occasional traveling, I save a big portion of my income anyways, which is why, I don’t feel the urge of building a new website.

However, I love building and ranking new websites. Digital Marketing is what I am passionate about.

Hi, I'm​ Khalid...

I travel the world and try to live a digital nomad life. Want premium goodies from me? For free?

So there it was. I decided to build a new website around a male product (can’t specify the name as I don’t want more competition).

This is an update from Dec 2018- April, 2019

Disclaimer: Though I am doing mostly, a 2019 update, I actually started the site in November, 2018. I didn’t do much other than buying the domain and setting up the WordPress so we can all agree to consider Jan 19 a formal start, right?

December, 2018

I bought my domain on Namecheap and the hosting from Siteground. These are two companies that I 100% recommend for any newbies (or experienced IMs) as they have the best customer support in my opinion.

Domains cost $10/year and I went with the Siteground Basic that costs $3.95/month. I had a few hiccups with the company but they resolved everything for me quite quickly.

Then I went ahead and bought a logo from Fiverr. The cost was $5 and I liked it.

Once I had my domain, hosting and logo, I simply did a WP install. I am using a Generate Press theme for this website, but any good theme will work just fine for you as long as it is mobile friendly and light.

That was it for January.

December Income: $0 USD

December Expenses: $104 (domain, hosting, logo and theme)

January, 2019

This was an important month as I did my keyword research on January. I already explained how I do my keyword research here, and if you follow that process, you can almost always win the battle with Google.

I found roughly 150 keywords to target. They all have a search volume of around 100-5000 searches/month. I didn’t pick anything that had less than 100 searches or more than 5000 searches for this project.

Of course, I will not be targeting all those keywords at once. That would require a HUGE budget and I am not rich (housing expense in Dublin is crazy).

I also designed the site this month. I did it myself which is what I would always recommend if you have time. I didn’t have time but I still chose to not using my team. However, I wouldn’t recommend that.

Once I had my keywords ready, I went ahead and did a content order here. You can either use the same service or find a good freelancer on places like Upwork.

Ah, I also installed all the important plugins that I need during January. If you need a list of plugins, let me know in the comments and I will update the article.

Here’s what the Website traffic looked like in January:

January Income: $0

January Expenses: $600 (all on content, rounded up)

February, 2019

February was a busy month. I started receiving my content late January and also started publishing on the same month.

I also bought a plugin called AAWP which has allowed me to simplify the process of affiliate linking as affiliate revenue is going to be one of the main revenue sources for the website.

I published my articles that I received (around 25,000 words) and linked to Amazon for specific products using that plugin.

This is also the same month when I started tracking rankings. Here’s what the rankings looked like by the end of February:

february keyword ranking 2019
February Rankings, Male Product Blog

Posting a bunch of articles alone will not get the rankings for you. You will have to make sure that you are targeting specific keywords that have low search volume and moderate competition.

Also, the content has to be of GREAT quality. There’s no exception to that.

I also went ahead and added the site to Google Analytics and Search Console. I manually indexed every single page on Search Console as that speeds up the indexation process.

I would recommend that you do the same.

I also created a Facebook page, a Pinterest and a Twitter profile and an Instagram account for this website. I am not super active on any of these platforms yet but I have plans to use Pinterest later on.

I started using Amazon’s affiliate program as a monetization strategy for the site since February, 2019. Here’s what February dashboard looked like:

earning february 2019
February Earnings, 2019

As you can imagine, we didn’t create bank in February with $15.27 but it is still a start.

Here’s what the traffic looked like in February:

February Income: $15.27

February Expenses: $700 (Content & Plugin)

March, 2019

March was no different than February. I very quickly realized that I don’t have anything different to do in March other than publishing articles with proper on page SEO.

Let me know in the comments if you need a separate on page SEO guide and I will try to publish one if there’s enough interest.

I published 6 articles in March and here’s the income from Amazon’s affiliate program:

March Earnings, 2019

I didn’t order anymore content during March as I was in London on a short trip and didn’t get much time. However, I managed to publish everything that I had in my inventory.

Here’s what the traffic looked like in March

March Income: $53.11

March Expenses: 0

April, 2019

I will be honest with you. I didn’t do anything on the site in April, 2019 and I don’t plan to do anything massive either.

I became lazy and got busy with things. I also did a quick trip to Nottingham and have a week long trip planned to Chezch republic and Austria (you will find photos if you are following me on Instagram).

I am writing this part of the article on April 16th and I will take the rest of the month off. So the stats I will show you will have data till mid April.

I only published one article that I had pending from February, did little on page and that was it.

Here’s the income screenshot till mid April.

earning april 2019

I am hopeful that we will hit $100 mark this April but I am not too confident as it doesn’t look like we will.

I will keep you posted about this with the Q2 report.

Here’s what the traffic looks like in April (till 15th April)

April Income: $38.56

April Expenses: $0

Profit & Loss in Jan-April

I see a lot of us don’t think about websites as a business. That’s a wrong way to look at things. Your website is your business and a business will need investment.

  • In these 4 months, we spent $1404 USD for the website (we didn’t count the value of our time)
  • We earned $106.96 USD during the same phase.
  • Net Loss: $1297.04 USD

SEO Work

I didn’t do any SEO for this site (other than the regular on page SEO that the content service guys did for me) yet.

This was the plan as I don’t think SEO will have much impact on a site in it’s early days. If you are building a fresh website, I will recommend that you don’t focus on SEO for the first 6 months. Simply keep on publishing quality content and keep on doing social shares and everything that a natural blogger would do.

Though we didn’t build backlinks, we got a few already, thanks to the page 1 keywords. These websites found us naturally and linked to us.

Here’s what Semrush says about the site (till April 16th, 2019):

As you can see from this screenshot above, the site started to pick up from March, though the number of backlink is bare minimum. I also checked the backlinks manually. Most of those are coming from image sharing websites which doesn’t have good authority.

However, the organic search traffic is growing which is a good sign.

Here’s an Analytics overview of data from January 2019-April 2019 to show you the growth:

Here’s what the CTR looks like from Search Console during the same phase:

Plans for Next Months

To be honest, I think, everything is going in the right direction. I don’t want to force anything as I am not in any rush.

The site now has roughly 40,000 words of content in it (15 articles) and my plan is to grow it to 200,000 words during May 2019-August 2019.

Again, I don’t plan to do any off page SEO before August, 2019. However, I will spend a good amount of time digging Pinterest during Q2.

Actually, you know what, I might end up doing one or two off page SEO campaigns to get some quality backlinks if I get time before August. However, my first target would be to get traffic from Pinterest.

If you have any questions, simply write it in the comments, be descriptive and I will happily help you out. I have done it time and time again, so I know exactly how things should move, however, i know how daunting it is if you are new. You don’t have to walk that path alone (well, you will have to but we can help).

I am Khalid, a blogger and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.


  1. 1.What plugin did you used for speed optimization and what is exact loading speed of your site?

    • KhalidFarhan Reply

      It is around 2.5 seconds, I didn’t use any specific plugins for this purpose I think but will check.

  2. Siddartha Songkar Dey Reply

    Thanks. The helpful case study for all of the new entrepreneurs. I need The list of plugins that you used on your site. Oh! and also the On Page SEO guide, please.

    • KhalidFarhan Reply

      Hi Siddartha,

      Will do if I see enough interest. Thanks

      • Will be very thankful if you share The list of plugins and write an article about On Page SEO.

  3. Could you please share, which kind of marketing you do for getting traffic from pinterest… And try to manage time and give us a full tutorial of on page SEO….

    • KhalidFarhan Reply

      Hi Farzana,

      I haven’t done any marketing for this website till date but hopefully, will be able to share some with Q2 update.

      • Abu Raihan Reply

        This is one of the answer of my question. Because Farzana already asked my question.
        I am waiting for your Q2 update. Thanks

  4. Hey thanks a lot for the update.Can we have a Content Writing beginners Guide as i m trying to be a article writer 🙂

    • KhalidFarhan Reply

      Hi Rocky,
      Content is not my strong point so can’t really do an article about that. I only write about my personal experiences now, no more general guides.

  5. MD Shahriar Haider Niloy Reply

    Read the whole post, get great knowledge vaia.
    Can you give me the plugins name you used for your site?
    Also, Can you write or make a video on AAWP plugin?
    Thank you. Continue your writing.

  6. I know Pinterest Is the best for drive traffic in a website.But I don’t have good guidelines. I was reading and watching lot of videos but they don’t have Good guide lines.

    I recommend you ( Fan of you ) Because your article or videos I understand quickly.

    So I Request you

    Please Publish separate article about on page SEO and Pinterest marketing.

    Thank you …..

  7. Thanks for your great article. Hope it will be another successful project like the previous ones. I have a question regarding article writing. Can you tell me where from should i hire writer and what guideline should I follow to get a good content after all.

    • KhalidFarhan Reply

      Hi Intaj,

      We have a content service and I recommend that. Otherwise, Upwork is pretty good too.

  8. can you tell me from your past experience how long it might take to get profit from this site

  9. Shohag Hossain Reply

    Thanks for this kind of information. I have a new website just 1 month old. I already published 5 articles.
    I have a question that, how many articles should be published in a month & will I start Off Page SEO after 6 months like you..?

    Overall, what should I do for my new site.? If you reply in brief…

    • KhalidFarhan Reply


      I think publishing 5 articles/month is good enough. There’s no stopping of that so you will continue to do it as long as you have the site but yes, you can start off page from Q2 just like me.

  10. Shohag Hossain Reply

    I need about…
    1. On Page SEO Guideline
    2. Pinterest & Instagram Marketing Guideline
    3. AAWP Details

    Thanks a lot..

  11. Thanks for the valuable piece. Kindly if you tell us that How should we write a google article or how can we buy a good article from some place?
    It had would rather if you write a guidelines about a general or affiliates article. Thanks a lot.
    Waiting for your reply in brief

  12. Gazi Atiqur Rahman Reply

    Khalid Bhaiya,
    I don’t know what has happened to you.
    I did total 5 queries comment & was expecting the answer.
    But you didn’t reply

    • KhalidFarhan Reply


      So sorry. Was those in English? I couldn’t find them for some reason.

  13. would you please send me the on-page SEO guide and plugins list you using.

  14. Probir Mridha Reply

    Thank you for this case study. It will very helpful for my new website.

  15. Hi
    Just now i read your blog & found here very clear direction. So many thanks to you.
    Now i want know one thing from you.I live a website before 40 days ago for affiliate marketing.untill now i published 25 K word
    For 9 article. My target every mont i will publish more 2-3 article untill reached 100 k word..Now i am doing only on page seo & social marketing (Twitte. Pinterest.Faceboo. Instagram). Am i in the right direction or what i have to do more.

    • KhalidFarhan Reply

      Hi Kowsar,

      You are absolutely in the right direction. All the best.

  16. Hey Khalid ,
    Nice stuff you publish . It’s so simple and straight to the point . I enjoy reading your guides . I have a question regard content writing , If you are hiring people on UpWork , how normalcy do you set the budgeting? is it per words or per articles ? Can you elaborate more on this or write a guide on how to hire a good team of writers for the affiliate websites .

    Thank you

  17. You started your site in December and got 592 visitors in January???? Is this real life??? How is this possible ??

    • KhalidFarhan Reply

      Hi Vimal,

      Ranking one decent size keyword will give you a lot more than that. I think I should have done better 🙂

  18. Hey bro,
    Thanks for writing such an amazing case study. This will be very helpful for beginners like me.

    I need to know the plugins you used in your Amazon affiliate blog.

    And I am looking forward to read your post onpage SEO guide.

    I hope you will post that soon.

  19. Hello Farhan,
    I read your article regularly and followed your youtube channel.
    I saw your your video regarding site and till now following this site (belong to new buyer) for advance strategy.

    My question to you that how it is possible for some marketers like you generating decent income from a new niche site.
    For example, 3 months site generating more than 500 usd per month.
    What are the real secret
    . PBN
    . Buying links
    . Exchanging links

    Thanks for useful and valuable information that really motivates me start my new site.


    • KhalidFarhan Reply

      Hi Rifat,

      Initially, it is all about a lot of content and good on page. In fact, I haven’t built any sort of backlinks for this site yet and it is already making about $100/month.

  20. Hi khalid,

    interested to see the Reports of Month May and June ..How much articles you are posting each month? now how much articles on website?

  21. MD Ali Asgar Reply

    It’s very informative and proper guidelines for newbies like me.
    Thanks, Khalid for these great initiatives!

Write A Comment

Pin It