Case Studies

Male Product Blog (Authority Website Update 2)

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Remember we started building a fresh male product blog earlier this year? In case if you forgot about it (it’s been a while), read the first update here.

To give you a quick re-cap:

  • We bought the domain & hosting in December, 2018
  • We did our keyword research in January, 2019
  • We started monetizing the site in February, 2019

By the end of April, 2019 (check this post for all screenshots and data) the site made $106.96 and I spent $1404 USD for the site.

On April 31st, 2019, I was on a net loss of $1297.04.

Hi, I'm​ Khalid...

I travel the world and try to live a digital nomad life. Want premium goodies from me? For free?

Let’s begin the 2nd Authority Website Updates Now

I will be honest here. I actually went to England 3 times in last 3 months. I also did a small Europe tour to Czech Republic & Austria during this same phase. You have seen it all if you are following me on Instagram.

So work has been slow (don’t blame me).

Also, the main part of our business, our SEO service is taking a lot of my time which is another reason why things are a little slow.

I really should have done better with this site.

Having said that, it’s not a sad story either.

Let’s go month by month..

May, 2019

As I mentioned in Update 1, I didn’t have any plans to do SEO before September, 2019, so I kept things basic and simple.

I uploaded 0 articles in May (I am sorry). I did some basic on page and internal linking but to be really honest with you, I didn’t do much.

Here’s what the traffic looks like in May:

Here’s what the Earnings from Amazon looks like in May

Earnings from Amazon, May, 2019

Of course, I would love to take the conversion to 6-7% but 4.01% is not bad for an Amazon site.

The earnings in April was $38.56 so it is an ok-ish Jump. What do you think?

June, 2019

Thankfully, I did some work in June, 2019. I uploaded 4 articles to the site (4000 words in total) and again, basic on page SEO.

I am still allowing the site to grow naturally.

Here’s what the Traffic Looks Like in June:

Here’s what the Earnings from Amazon Looks like in June:

Alright, so the earnings are a bit lower than what it was in May, right? However, the traffic is actually better in June than what it was in May.

I think it is a normal progression. The site actually received more traffic in June than what it received in May.

As the difference is small, I wouldn’t worry about it at this point.

6 Month Report of the Site

We started the site in Jan, 2019 and we just finished June, 2019. Let’s do a quick overview of what happened during these past 6 months.

Are we actually going in the right direction?

As you can see, from January-June, 2019,

  • We spent: $1380 USD
  • We made: $192.39

Net Loss: $1187.61 USD

Traffic Curve from January to June

Traffic From Jan-June, 2019

Like any business, we are losing money as we are constantly trying to grow the brand. The site isn’t making much though, however, I am confident that it will change during the last part of this year or early next year.

I plan to break even at around December, 2019 or sometime 2020 (if I become super lazy which might happen).

Plan for The Next 6 Months

As the site now have a decent number of articles, I think we are ready for marketing & promotions.

I will be focusing on two marketing vehicles at this point:

  • Pinterest
  • Organic Google Traffic

I already have a solid system to rank well on Pinterest and get traffic from there. At this moment, I don’t have a great Pinterest profile for this site, which hopefully will change in next couple of months.

I consider myself good at SEO, so it shouldn’t be very difficult for me to rank the site for key terms.

Before we start our SEO effort, you should know that the site already ranks well for some keywords without any off page work (I did solid on page for most articles).

According to Semrush, we already rank for 714 keywords and many of them are on page 1 (low volume keywords as per our keyword research study).

My goal would be to at least 5X it during next 6 months. So essentially, by December, 2019, I would want to have 4000+ keywords ranking according to Semrush.

I am not sure if we can break into $500/month within December, 2019 but I am hopeful.

What do you think? Post your questions in the comment and I will answer each of them.

I am Khalid, a blogger and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.


  1. Sabbir Ahmed Reply

    When will you share this site publicly? You have decent traffic. So, need to get some idea and planning from your site. Thanks

    • KhalidFarhan Reply

      I will probably share the URL once it hits 500-1000/month. Thanks

    • Dear,
      I have poor knowledge of online,
      I lost money for this purpose,
      I want a simple work in online ,
      Now I am a trainer of Microfinance Programme in NGO ,
      I like Writing, Training, Monitoring, Marketing, Video Editing, etc.
      What can i Do Now ?

  2. ATM ASHRAF Reply

    Khalid Bhai
    you made loss !!! but it will inspire me if I make any loss in future :):)
    For my Site, April and May were about $250 but in June only $36.

    let’s see what happened in July.

    Thanks for this nice update.

  3. Very soon you will be made net loss/monthly……!!!
    Go ahead bro.!!!

  4. Saikat mahmud Reply

    Its nice to see you are planned for more traffic next days.
    But i want to know about seo audit tools.
    Can yiu please recommend a name of website or free tools abput seo audit?
    I have small website and i want audit this.


  5. Rakib Sarwar Reply

    Nice to learn the practical progress of a new authority site from you. Will follow you.

  6. Anisur Rahman Reply

    khalid farhan
    Good to see you. If you share about authority site? Then I feel anywork.

  7. Shariful Pradhan Hridoy Reply

    Please Don’t forget to give us regular update about this site. It will help us a lot.

  8. Don Modekali Reply

    Nice progress with your case study. How are your August income and traffic looking like? I’m on my third month with my niche site (see the case study on my site) and I’m steadily making progress with traffic. The income is however a little flat at the moment.

  9. I want to know that where did you spend 1000+ dollors, any paid like Facebook or Google adword or any other way

  10. monzur alam Reply

    cant find the authority website creating service in your website anymore! is the service still on ?

    • KhalidFarhan Reply

      Hi Monzur,

      It is not available at this moment.

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