Case Studies

The $20k Challenge (Building a 60 Site Portfolio For 2020) – Announcement & Action Plan

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It was one fine morning in 2018 when I decided to sell 3 of my last affiliate websites. One of them was a public case study ( that I did for my students, the other two were private sites – in home and wellness space.

So I sold them.

I made decent money and that was it.

I thought I would not build another affiliate site anytime soon.

Hi, I'm​ Khalid...

I travel the world and try to live a digital nomad life. Want premium goodies from me? For free?

I was getting into local SEO & agency life, and I was enjoying the process.

Passive Journal was getting a ton of interests from businesses who were looking to grow their sites with SEO, and I enjoyed working on those projects.

I have this massive problem of losing interest in something after a while and that’s exactly what happened with the agency life.

I thought, it is time to try something new and so I did.

I went ahead and built Keywords Nowhere for fun. I traveled to Belfast and a few other interesting locations. I started my podcast too. Life was good.

Long story short, I am having the urge to build another portfolio again.

Now that Passive Journal is truly Passive and doesn’t require my time and effort, I thought it is a good time to do something fun (and new).

I have decided to re-build my portfolio from scratch. 

And I have also decided to document the whole journey.


Announcing, the $20k Challenge 

As the name and the title suggests, these would be my goals for this project:

  • Build 60 websites
  • Make consistent $20,000/month from the site portfolio
  • Do It within December, 2020

The Game-plan

I actually have already started my $20k challenge last month. The game plan is fairly straight forward.

  1. Create 50 authority websites & 10 lead gen websites
  2. Divide the 50 authority website in 4 categories (Outdoor, home, hobby & kids/mom) and build 10-15 sites for each category.
  3. Monetize the lea gen sites by selling leads and the authority websites with Ads + Affiliate commission


  1. I wouldn’t be building all sites from scratch. I will try to build as many of them from ground up as I can, but I will also be looking to buy some to save time (from FB groups, Flippa & some personal connections)
  2. I will be spending a fair bit of money, primarily for content. More on that later.
  3. I will be using expired domains, whenever I can, to reduce the Google sandbox period.

That’s it.

You can expect one monthly update from me about the $20k Challenge. If I don’t blog about it, I will definitely be doing a podcast update (make sure that you subscribe to the podcast feed).

I will call this, the month 0 update as I am only announcing it here. However, I will do a proper month 1 update sometime in November, 2019 with details around finances, goals, and how I plan to achieve those.

I am still not sure how to report about 60 sites (I don’t think it will be an easy read if I shove 60 Analytics and search console screenshot to you every single month so we need to find a better strategy). Do you have a suggestion? Comment below.

PS: I am really excited about this and the whole reason I am doing it is to be accountable. It is now on you to make sure that I stay on track.

Leave a comment if you want to build a few sites too along with me (you don’t have to build 60, a few or even 1 is fine).


  1. Rafi Uddin Reply

    You have already mentioned the strategy in our one video. You can do all things if you want but if you hire someone, it will be much productive..So, HIRE someone for ASSISTANCE.

    He will notify you for updates, manage and help about this challenge.

  2. Mohammad Ashraful Islam Reply

    The way you share your plan is really very inspirational…..Thanks vai..

  3. MD DIN ISLAM Reply

    Hi, Khalid
    I am Din islam. Since 2 months I am following you from Bangladesh. I like you so much and I want to join with your journey and I will also make 3 websites for me. I think your process is fine and your track is right. Actually you are a Boss. 🙂
    Please updates your all process so that i can follow your work and process, because you know i am not expert and i want to follow you and will do it. Okay overall thank you so much.
    I am not expert in english so if i mistake any sentence please pardon me for that.
    Have a Nice day

  4. S.z.prince Reply

    In this challenge,are u going to record everything?and cost for course!? Or is it open for everyone?

    • KhalidFarhan Reply

      No Prince. These are going to be blog posts, open to everyone.

      • S.z.prince Reply

        Feeling good to hear about that… Though your target is big,wish u good luck…. I’m learning seo on my own about 2.5 month. Also affiliate marketin…. Do some pod cast.. And screen record some basic researchs…. So that we can get some clear info about your path bcz its end of 2019…. Im using your nowhere tool…. Its seems Pretty good…. I’ve compare it with some paid tools…. I’ll like to get in touch….

        Thank u…..

  5. MD DIN ISLAM Reply

    Yes all process nice. I want to join with your journey please updates your next all process.
    Thank you

  6. Barkat Ullah Reply

    I will make a site with you InShaAllah. Please help me if i fall any types of problems regarding websites.
    Hope that the journey will be more interesting!
    Thank You.

  7. Interesting,
    I also want to start with you. i have a blog site now but want to create some authority sites.
    one question…
    Should i use one server to host all the sites to same hosting?

    Md. Elias

  8. Sourav Mahmud Reply

    Ah It seems small affiliate marketers like us got big competitors 😉. Wishing you good luck.

    I ordered some article from your passive journal(still didn’t received). I’m waiting to see the article quality. Do you get written all of your affiliate contents from passive journal? Or you write by yourself?

    • KhalidFarhan Reply

      All of our articles are written by the Passive Journal team. The same ones who will do your articles. I have been using them for over 2 years now. Great price.

  9. Fahmida Moury Reply

    Hello Dear Sir,

    Hope you are doing great!. I would like to join with you in this great initiative. I don’t know if this will be my place in this great journey. But I wish I will be there if you give me a chance. Can you give me a chance please in this vast range? Thanks a lot.

    Warm Regards

    • KhalidFarhan Reply

      Hi Fahmida,

      It is not a course, there’s no enrolling process or anything – I am not sure what chance you are talking about here. These are just blog posts where I am documenting the journey.

  10. I am showing my keen interest to build one site with this journey.

  11. Md Rakibul Reply

    I would like to create a site with you , Dear Farhan. What should i do now?

    • KhalidFarhan Reply

      Hi Rakibul,

      I don’t know to be honest. Follow the blog posts, do things on your end at the same pace. That’s about it.

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