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I need to be clear up front that this is all based on my personal experience and understanding of the world around me. I definitely don’t have peer-reviewed study papers to back me up here. But hold on, I think you will like what I have to say. There are different content types to get to your customer these days ‘digitally’. There is written content (like this blog post itself), there are videos and then there are podcasts. However, if you go a few step deeper, we can bucket these content types into two big segments which would be: Value-based content / Valuable content / Informative Content Entertaining content It all comes down to the primary focus of what that specific content is trying to address. Info-based content’s main focus would be to give you value (yes, it can entertain you as well) and the entertaining content’s main focus is…

It is no surprise that I haven’t been blogging a lot lately. There are multiple reasons, one being – I have become lazy and at the same time, I have been enjoying my life a bit more than usual lately. Let me explain. There’s something called a knowledge paradox – where you end up binging a lot of content and think that you are learning stuff – where in reality, you are probably not going to retain even 5% of what you are watching/reading/learning. I am in that phase now. Where I haven’t really done much productive stuff lately, I have watched 100s of hours of Pat Bet David content, read lots of books, and tried to even learn Quickbooks for one of my businesses. My brain is trying to give me a ‘feel’ that I have done a lot where in reality, if you look at actual results (the…

Khalid’s note: Personally, I am not a big fan of certificates let alone digital marketing certifications. I have a MSc in Digital Marketing and I learnt very little practical knowledge in my MSc. But the world works in a certain way and you need certifications from time to time to win battles. This post is for that exact purpose. Today, improving your knowledge or even learning a new profession from scratch is easier than ever. You can find hundreds of wonderful courses on platforms like Coursera or edX in pretty much any industry. Not only that, but most online courses are delivered by respectable companies and educational institutions, adding credibility to online education. With that said, most online courses and certifications are not free. And although they are 100% worth it, not everybody is in a position where they can afford to pay about $100 for a certificate. Well, if…

If you are looking for an email autoresponder, then AWeber is probably one of the first choices on your list. I have been using Aweber for as long as I can remember. If you are in my email list and if you receive regular emails from me, you know that it always lands on the main inbox (thanks to Aweber). They never had a free plan though (unlike Mailchimp) which is why I never felt like reviewing them. I didn’t think people would go for Aweber if they didn’t had a free plan.  Fortunately, that has changed and now you can use Aweber for free here. AWeber is universally acclaimed among its users, and its functionality is sufficient for most business needs. With that said, AWeber isn’t the only email marketing platform on the market, nor is it the best for some business owners. In today’s review, we are going…

The internet is a weirdly vast space for everything and anything that we can think of. Blogging is just a piece of the puzzle and it is an old piece. Though everyone and their dog has a blog now, blogging industry is still going strong with more than 500 million blogs live right now.  So you’re planning to start your own blog, fair enough. You think deep and decide that the fashion and beauty niche are your strong suits but you don’t exactly know how to do things from the beginning. That’s where this article should come into play as we will discuss ‘how to start a beauty blog’ today.  BEAUTY BLOG WRITING TIPS No matter which niche you choose writing can be intimidating and nerve-wracking. Especially when you start to think that actual people will start reading what you do anytime soon. But if you’re here then we know…

Disclaimer: Hi all, Khalid here. This was written by one of our content team members for the blog. As the team writes 100s of product reviews every month, I thought it would be great if it comes from one of them and not me. I will still have my thoughts in between here and there. Enjoy. When shopping for a product or service, how often do you read its reviews to make a decision? Probably pretty often – it’s difficult to buy good products without an expert opinion. And like you, the vast majority of people out there do not buy anything without reading reviews first. With this in mind, product reviews can be a powerful traffic-driving tool in the arsenal of any online blogger or YouTube channel. However, it’s certainly not an easy thing to do, especially if you are a newbie blogger. Well, if you are looking to…

Code-free WordPress website building might have been a crazy dream a few years back, but not anymore. Now, WordPress has pretty decent page building functionality, not to mention that there also are many third-party page builders available for the platform. I use Thrive architect for my own website, but I use Elementor across a lot of client’s sites + my topic based websites. So it is worth talking about.   Elementor is a page building plugin for WordPress that has made quite the fuss lately. Below, we’ll have a good look at the features of this plugin and will try to help you understand whether it’s worth the buck for your needs.  Check Out Elementor’s Pricing & Other Details Here (affiliate link) What Is Elementor: AKA The Mother of All Page Builders? Elementor is a WordPress page builder whose purpose is to extend upon the base features of the default WordPress…

On page SEO has progressed a lot in last few years. I remember when I started blogging back in the days, it was all about keyword stuffing. If you wanted to rank for cat food, all you had to do was stuff ‘cat food’ (not literally) a thousand time in your article and that would be enough. I even saw cases where people used to write a normal article and then they put cat food a thousand times under the actual piece and marked it white (on a white background) – good old days. As you would imagine, ‘tricks’ don’t work forever and Google is now smarter than they were ever before. While off page SEO is very important and crucial for your rankings, I would say on page does 80% of the job. Let me give you an example. If you Google around, you will find my site for…

I had a fun chat with Kelvin Mah in this episode. I consider Kelvin a good friend, and we have a few common interests as well – one of them being listening to loooong podcasts (watch out Joe Rogan fans). Listen to the episode here: Alternatively, if you want to listen to this episode on your preferred podcast listening app, here goes the links: iTunes Spotify Stitcher Radio Kelvin is one of the nicest guys you would come across in the internet marketing world. And, he is the perfect definition of how someone from a non tech Monday job background (he was in Finance) can join the world of internet marketing, work with fun companies and eventually starts businesses of his own in the same space. I actually did not know about Airbnb SEO before Kelvin brought it up. I always knew about Amazon SEO and it being a thing.…

So it happened again. It was inevitable. On 14th April 2020, Amazon associates received a harmless normal-looking email that changed their lives (once again). It was another commission cut from Amazon. If you are new to the affiliate marketing game, Amazon offers one of the most popular affiliate programs around the world in terms of the number of affiliates. When I joined the program back in 2016, it was decent. They had a tiered commission (the more you sold, the higher you made per unit) and in early 2018, they did their first change. They cut commission on some categories and they also closed the tiered commission to a unit-based one. That generated a lot of anger among affiliates but everyone still stuck with it. The commission range was around 8% in some categories and averaged at around 5%. But they changed it again. This is what the latest change…

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