Learn battle-tested tactics to scale your SaaS business. Based on over a year of interviews with CMOs and SaaS founders. With inflation slowly coming down and many geopolitical changes, we were curious to see how companies plan to adjust their 2025 marketing budget.
So, we surveyed 11,093 marketers to see how they plan to invest their marketing dollars and what they plan to do with their budgets per channel.

And, of course, we wanted to know the “why”.

Let’s see what we found out.

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Let’s look at each channel separately.